On 5 January 2022 in almost all Italian regions we start with the sales. According to the data that emerged from the survey on Winter Sales 2022 carried out by credit expert Kruk, it is always fashion that dominates among the product categories that will be most successful with clothing (70.3%) and shoes and accessories (48%). however, against all predictions of possible revenge shopping behaviors, considering the general situation, surprisingly the data indicate that 63% of respondents, in the 2022 sales will make
fewer purchases aiming for quality
, 44% have no intention of filling up with useless items supporting the
“less is more
” principle and
only 19% admit that they cannot resist the temptation of sales
. And another very significant figure is that 55.5% declare that they keep their clothes in good condition for years, while 3.7% give a second life to the wrong purchases by exchanging them between friends or on special apps rather than throwing away. which reflects a new sensitivity to consumption and the value of money.
"These results show us a greater attention to wallets and the planet, a very important signal of awareness in order to better manage your money and avoid finding yourself in difficulty, but also of responsibility towards the environment" explains Alicia Olmedilla Munoz by KRUK.
To further encourage this trend towards more conscious consumption, here is a guide to buying from two experts in a sector that is in fact 'on sale' all year round and that allows you to give clothing a second life:
vintage!
Winking at the trend of the moment, or
the pre-owned boom
, can help you to buy unique garments at affordable prices all year round, helping to limit their environmental impact, as explained by the research expert and Vintage retailer Michela Sostegni sost_mi: “
The pre-loved fashion market is set to grow over the next 5 years, with an annual increase of as much as 15-20%
. The attention to sustainability and to giving a second life to garments is a trend so followed by that
some of the major fashion brands are creating their own vintage channel
. The secret to buying garments that reflect your style and uniqueness is to choose pieces that reflect your physiognomy and personality, paying particular attention in the selection to the shapes, the quality of the fabrics and the sartorial quality of the objects, so as to
create a look that distinguishes us. and makes us feel good about ourselves
. Especially in an era in which we all wear masks, what we wear is our business card and therefore the need to customize our look through unique objects is an ever stronger need. "
Carolina Meyer, Vintage retailer from Madrid, owner of the iconic RetroCity store @retrocitymadrid, suggests selecting some must-have garments that, if purchased, can be useful for many years, remaining ever-green garments simply giving them new life, thanks to combinations and always different combinations. “Some items to have to always feel fashionable with style are, for example,
the classic beige trench coat, the timeless denim jacket,
preferably with the sherpa (the inner fur);
Texan mid-calf boots
(black so as to be more versatile both with winter looks and under summer slip dresses).
If you are sure of the 'source', whether it is an e-commerce or a specialized physical store, even a designer bag can be a good investment;
a beautiful neutral white shirt that can be a swimsuit cover but also a versatile top for all seasons;
the legendary gold or silver loop earrings (as long as they are hypoallergenic);
the belt strictly in brown or black leather, or if you want to add color, in a multi-colored Mexican style to wear under an oversized sweater tucked into the pants.
Speaking of
the oversized sweater
, if a beautiful wool never goes out of style! ".