The winter sales 2022 are from Wednesday January 12 to Tuesday February 8: for 4 weeks, you will be able to do business everywhere, including and especially with online retailers, whatever your field. favorite: high-tech, video games, fashion, sport, beauty, toys, childcare, household appliances, smartphones or computers, there will be something for everyone and for all budgets.
But in the meantime, be prepared: to make the most of the sales, you need to have a roadmap to avoid getting too thin and missing the good deal you were waiting for.
Winter sales 2022: Good deals to seize beforehand
iPhone 12 Pro Max Apple at 999 € instead of 1259 €
Xiaomi 11 Lite smartphone at 309 € instead of 499 €
Samsung Galaxy A12 2021 smartphone at € 169 instead of € 189
Moulinex Cookeo + multi-cooker for € 219.99 instead of € 282.43
Lenovo Ideapad 3 17IML05 Laptop PC at 599 € 99 instead of 799 €
Apple AirPods Pro priced at 231 € 93
Nintendo Switch Console Neon + Brain Academy for € 269.99
Cookware set Tefal Ingenio Emotion at 129 € 99 instead of 241 € 99
Xiaomi Mi Watch connected watch at 99 € instead of 159 €
De'Longhi Magnifica ECAM coffee machine at € 319.99 instead of € 419.99
Winter sales 2022: How does it work?
Usually, the sales are divided into several markdowns. Thus, promotions start slowly, and increase with each new markdown, until they reach very, very attractive discounts at the end of the period, depending on the product. But if the date of the sales is fixed by law, markdowns are left to the discretion of the brands. Some merchants opt for a new markdown every Wednesday, which makes 4 markdowns in total over the 4 weeks of sales, some brands wait until the 3rd week to increase promotions ... If you wait for the 2nd or 3rd markdown for a specific product, it will therefore have to regularly monitor the status of the brands that offer it. If the brands stand out as the sales advance,it is in particular to sell their stocks and thus adapt prices to supply and demand over the period. Indeed, the sales are originally thought as a lever allowing merchants to sell their stocks to enter new collections, and this is the only time of the year when merchants have the right to sell. at a loss. If a product sells poorly, or not quickly enough, differentiating makes it possible, by adjusting its price, to make it more attractive, and thus to sell stocks more quickly: if a product does not interest you the first week, it can suddenly become much more interesting with a higher discount. It is therefore an excellent way to do good business, provided you know how to wait, but also to monitor stocks: if your crush starts to run out everywhere,maybe it's time to indulge yourself before it passes you by.
How to prepare for the sales?
With 4 weeks of sales and potentially many markdowns spread over the period, you have to prepare to hope to optimize these balances. The best is first to take a little time before the opening and identify the products that tempt you or that you need: note the prices and the brands that offer them to know, on D-Day, if you are really getting a good deal. Then, also plan a maximum budget, to avoid spending more than planned; doing business is good, but doing it without breaking the bank is better. Above all, during the sales, take advantage of the various markdowns. Indeed, if some high-end high-tech products will undoubtedly see their prices remain constant (in which case it is useless to wait too long to decide), other articles,especially in the fashion, toys, sports, or classic household appliances departments, will certainly benefit from additional discounts as time goes on. The key is to skillfully juggle the risk of stock shortage and the savings. Finally, we will not fail to offer you the best good deals that we have been able to find in online sales signs.
