Tuesday January 11 at 8 pm, in the Jean d'Ormesson auditorium at
Le Figaro
headquarters , Yves Thréard, deputy editor of
Le Figaro
, will host the premiere of a new program called "Le Club Le Figaro presidential".
A one-hour weekly program devoted to debates on the major issues of the current electoral campaign.
Around Yves Thréard, expert journalists of the drafting (Judith Waintraub, Carl Meeus and Eugénie Bastié will be on the set for this first edition) and a political scientist: Pascal Perrineau, member of Cevipof, will be the first guest, but we will find by following many personalities such as Dominique Reynié, professor at Sciences Po, political analyst Jérôme Jaffré or even Jérôme Fourquet, director of the “Opinion and business strategies” department at Ifop.
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Yves Thréard often appears on television, in the program “C dans l'air” on France 5, on the LCI news channel, as well as on the two parliamentary channels LCP-AN and Public Senate.
"Club effect"
“Our journalists, and this is good, are already very present on television sets.
Le Figaro
is also a partner of political programs such as “Le Grand Jury RTL-Le Figaro-LCI”
, explains Alexis Brézet, editorial director of the Figaro group.
This time, we wanted to bring together our talents at home. ”
Great novelty, the show will welcome in the auditorium an audience made up of subscribers to
Figaro
.
"My conviction is that the more a medium becomes digital, the more it must be re-anchored in the physical
," continues Alexis Brézet.
It is important for us to highlight the expertise and competence of our editorial staff, but also to create a “club effect” for our subscribers.
It values both our journalists and our subscribers
. ”
After the program, readers of
Le Figaro
will be able to discuss with members of the editorial staff.
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“The Presidential Le Figaro Club” will be broadcast for the first time live and free of charge on the lefigaro.fr website and will then be reserved for subscribers.
The program, created for this great political sequence that fascinates the French, with the presidential and legislative elections in stride, should continue after the elections in the same form but with a different name.
“We could then apply this concept to other areas of
Figaro expertise,
such as culture, economics and sport,”
explains Alexis Brézet.
A channel on TNT
In 2008,
Le Figaro
was the first press outlet to embark on an ambitious video strategy.
“Today, video is a very important component of our content offering and our digital recipes,”
emphasizes Alexis Brézet.
And in the near future,
Le Figaro
should have, in partnership with Secom, a local DTT channel in Île-de-France.
