If you don't know his face, it's because you were born before 1990. If you confuse him with that of Kourtney or Khloé or Kendall, it's because you missed "Keeping Up With the Kardashians", TV -reality that we no longer present to millennials - and relatively indescribable to others. The program aired on the American channel E! since 2007 has shown this blended family of six children to grow up. On the one hand, Kim, Khloé, Kourtney and Rob, offspring of Kris Houghton and lawyer Robert Kardashian, who became famous with the trial of OJ Simpson. On the other, Kendall and Kylie, from Kris' second marriage to Bruce Jenner, a former Olympic gold medalist decathlete who has since become a woman. The Incredible Kardashians, remember.
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This face, therefore, is that of Kylie Jenner, born in 1997 from the marriage between Kris and Bruce Jenner.
Honestly, nothing foreshadowed the triumph of the last of the clan.
After the steamroller driven by his four sisters to the four corners of celebrity, who would have thought that he would have even a small piece of
fame
in which to engrave his first name?
And yet.
Followed by the equivalent of almost five times France, Kylie Jenner made the front page of the September 2018 issue of
Forbes magazine,
dedicated to the ranking of the “60 Richest Self-Made Americans”.
"Jenner, for the first time in the rankings, took advantage of her power on social networks to build her fortune of $ 900 million in the cosmetics industry, and this in less than three years," said the magazine that had enthroned the youngest “self-made” billionaire in history the following year.
Highest-paid celebrity in the world
Before changing his mind. And for good reason: the young woman and her mother, Kris, senior administrator of the Kardashian-Jenner family, would have produced falsified tax returns to give the company an image more attractive than reality, says
Forbes
. Even so, Kylie Jenner would still be three times richer than her half-sister Kim Kardashian. Richer, too, than Beyoncé, Jay-Z, or LeBron James. To the point of appearing at the top of the
Forbes
ranking of the highest paid personalities in the world in 2020. The media attributes to the young woman a fortune of 590 million dollars (510 million euros). That is 420 million more than his brother-in-law Kanye West, in second position in the ranking then.
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"The Kylie Effect"
Kylie Jenner's selfie in the Met bathroom.
(New York, May 1, 2017.)
Instagram photo
At the origins of his flourishing business, no idea of genius, no invention to save the world.
Just 300 million subscribers today on Instagram.
Which makes her the most followed personality in history on the social network.
A giant community of fans who “like”, comment and share his actions.
To give you an idea, the photo of her newborn baby (well, the photo of her little hand hanging on her mother's manicured thumb) has long been the most "liked" of all time (almost 19 million people). time).
As for her selfie taken on May 2, 2017 in the toilets of the Metropolitan Museum in New York (during the MET Ball), it relegated that of Ellen DeGeneres taken at the 2014 Oscars - so banal ... - to the moat of boredom .
In video, the Kardashians-Jenner, a golden family
In February 2018, many media attributed the fall of Snapchat on the stock market to a simple tweet from Kylie Jenner, the latter having complained about the new design of the application on her Twitter account ("Are there other people who no longer open Snapchat? Or is it just me ... ").
In fact, since the broadcast of his show, “Life of Kylie”, on the social network, the ability of the star's account to turn everything it broadcasts into gold has been called the “Kylie effect”.
Thus, by filming herself re-styling to the sound of
Pilates
, she causes a 13.350% jump in the popularity of the rapper's title DonMonique on the Net, according to the Genius site.
Glory and beauty
The "Matte Lip Kit" from Kylie Cosmetics.
Kylie Cosmetics
Short.
If Kylie Jenner can shake a stock exchange company and turn songs into hits, she's bound to sell beauty products.
Her cosmetics brand, Kylie Cosmetics, was launched in 2015, exclusively online.
The first in-house product, the Kylie Lip Kit, consisting of a lip liner and a matching matte lipstick, is sold out ... in sixty seconds.
Soon, King Kylie polish meets the same fate - in the first week of going live, the Superdrug site sells a polish every eight seconds.
In 2018, Kylie Cosmetics, of which Kylie is CEO, Marketing Director and Artistic Director, sold products for $ 360 million, throwing young Jenner to the sacrosanct ranking of
selfmade
billionaires.
Keeping to himself
Kylie Jenner and her partner, rapper Travis Scott at the Met Ball in New York City on May 7, 2018.
Abaca
For some, the word "selfmade" is a problem. We did not do it all alone when we grew up with the Kardashians, annoy Internet users. Kim Kardashian defends: “She is 'selfmade', we are all 'selfmade'. (...) I know so many people like us
(from a successful family, Editor's note)
, who haven't been successful like Kylie. Who have even done the opposite. (...) No one works as much as my sisters and my mother. " Kylie Jenner works, yes, but not quite like the Kardashians, she seems to be insinuating to
GQ
US. “My mother
(Kris Jenner, Editor's note)
knows that I am not like the others, she confides. I do not report to anyone, I manage on my own. "
Indeed, she never took her companion, rapper Travis Scott (with whom she had her daughter Stormi Webster), on the set of the family show.
Unpardonable breach in such a modest family ... "I know he doesn't like attention, which is why we want to keep our relationship super private, or almost."
Almost yes.
Kylie and Trav ', as she calls him, were on the cover of the aforementioned issue of
GQ
from July 2018. Him in a suit on a stool, she in a very high cut swimsuit straddling one of her thighs.
Or when the "natural" returns at a gallop.
* This article originally published on July 18, 2018 has been updated.
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