A tailor-made news, which begins with a report on global warming, continues with the interview of a presidential candidate and ends with an economic subject on the purchasing power of the French. Exit, sports and cultural news, which has less interest in your eyes. From Monday January 24, TF1 will launch its “personalized news”, accessible from its new site, TF1 Info. “
What guided us at the start was the desire to go against the phenomenon of 'infobesity
'”, indicates Thierry Thuillier, Deputy CEO for Information of the TF1 group. “
The user somehow becomes the editor-in-chief
,” adds Olivier Ravanello, the group's director of digital information.
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In concrete terms, internet users simply click on the “for you” tab, create an account and choose their favorite themes from among 25 categories, ranging from international politics to heritage and gastronomy.
A “news feed”, made up of both the news of the day and…
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