MILAN - Pinkfong's Baby Shark Dance has become the first video on YouTube to reach 10 billion views online. A new record after that of three years ago, when at the beginning of 2019 it had become the most viewed movie ever on the Google platform. Upon news of the milestone, Pinkfong CEO Seok Kim said: "It has been an important journey, testifying to how Baby Shark has connected people all over the world. We can't wait to present the new adventures of Baby Shark, who they will offer unprecedented experiences to even more fans, everywhere. "
In March 2019, the baby shark challenge (#babysharkchallenge) was launched on social networks, which had collected 88,000 posts on Instagram. A Guinness World Record also went to the smash for having gone from 7 billion views to over 10 billion in just over a year. The song comes from an old traditional piece, rearranged by Pinkfong and KizCastle and sung by Bommie Catherine Han, Hope Marie Segoine, Anipen Matthew Digiacomo, Robert William Gardiner and Charity Wynn Segoine.
Baby Shark took advantage of the success to expand its brand in other forms, from apps to a television program on Nickelodeon, up to the debut in the NFT sector.
In fact, last November, Pinkfong released in collaboration with Sony Music, six limited edition digital works, which reflect the main characters of the video, the family and Baby Shark.