Instagram is switching over in 2022 – in response to years of user complaints?

Created: 01/14/2022, 05:18 p.m

A selfie here, a photo there - but who sees what is influenced by certain algorithms on Instagram.

That should change.

© picture alliance/dpa |

Carsten Rehder

Instagram wants to (im)improve.

The social media platform dealt with allegations from its users.

Now "Insta" wants to take countermeasures and give back freedoms.

Menlo Park - Over the past five years, Instagram has tried again and again to offer its users the advantages of personalized feeds.

The corresponding Instagram algorithm was announced in 2017.

For one thing, it was supposed to boost interactions, which had dropped by around 40 percent at the time.

On the other hand, postings that are less likely to be relevant should also go unread in the chronological feed.

What's behind it?

When a user sees multiple "top posts," they spend more time in the app, the recital goes.

But many users didn't want that.

They don't want Instagram to dictate their feed.

They prefer it when they see the latest posts of their selection.

Instagram: Users should decide for themselves in the future

Instagram responds.

And it has now been confirmed by the highest authority that there could be a chronological Instagram feed again in 2022.

It's not supposed to be the default view, but it should be available as an option.

It is therefore planned that users - similar to Facebook - can choose which sorting they prefer in the feed.

Instagram boss Adam Mosseri announced that users will be able to choose from three view models in the future.

“Home” then shows the previous algorithm with the top posts.

"Following" presents the chronologically most recent posts from subscribed profiles.

And "Favorites" fills the feed with content from favorite accounts.

The tests are already underway, and the new home feed options are to be rolled out in the first half of 2022.