Shopping: That's why the clocks in the shop are set to 10 past 10
Created: 2022-01-14Updated: 2022-01-14, 11:40 am
Before the sale, the watches are often set to the same time.
© IMAGO / Shot Shop
In shops or in advertising, one likes to see clocks set to 10:10.
A question of habit or is there something else behind it?
You may have wondered why watches like to be set
to the same time before they go on sale – namely
10:10 a.m.
As
Bayern1.de
reported, the possible reason behind this is a marketing theory that states that customers are more inclined to buy if they associate a
positive emotion
with the product .
And such an emotion could be aroused when the hands – as in the case of the time mentioned – form a V and the watch is “smiling”, as it were.
Why are the clocks set to 10:10?
Although such an effect has never been scientifically confirmed, the clocks for sale are set to this time.
In addition, the
hand position
is also “very practical”, as the report goes on to say.
Because if the
clock is at 10 past 10
, the manufacturer's logo is usually clearly visible on analogue clocks.
The position of the hands also gives the watches a symmetrical look that is appealing to the eye of the beholder, according to the online edition of the GQ magazine, among other things.
Also interesting
: Travel alarm clock owners are disappointed in the ZDF show "Bares for Rares".
Apart from the watches: when it comes to shopping*, it is well known that psychology also plays a role.
For example, there is research into whether special handles on shopping trolleys can influence our
consumer behavior
.
You can find out more about this here.
(ahu) *Merkur.de is an offer from IPPEN.MEDIA.
