"You-you-you-you-you, Baby Shark".
If you are parents, you have not been able to escape this heady refrain (to say the least) for 6 years now.
The dance version of this Korean song had already become the most viewed YouTube video of all time in November 2020.
Just over a year later, that hit hit another milestone: “Baby Shark” is now the first YouTube video to surpass 10 billion views. This children's song, originally conceived by South Korean educational company Pinkfong and sung by Korean-American singer Hope Segoine, debuted in 2016 to viral success in Asia, but didn't really catch on. global collective consciousness than in 2019.
The most watched video on YouTube therefore shows two real children doing the "baby shark dance" while the animated shark and his family - including a mustachioed "grandfather shark" - swim serenely and then try to chase the animals away. children.
They fail, however, and the children celebrate their newfound safety as the sharks watch from afar, forks in hand.
Fun and simple.
The recipe for this incredible success.
This childish, regressive hit has since been turned into a Nickelodeon TV show, cereal, live performance and even the rallying cry of the Washington Nationals baseball team throughout their victorious 2019 World Series season. .
She even made the Billboard Top 40 at one point and also inspired the song tribute to Jamie Tartt's character on Apple TV+'s 'Ted Lasso' show.
She is part of a certain pop culture, shall we say.
Its success, however, is somewhat accidental: In 2019, Bin Jeong, CEO of Pinkfong in the United States, told CNN that the company did not expect the music video to take off as it did, although he explained that “those who succeed, succeed by themselves”.
To celebrate this recent "special milestone", Pinkfong invited children around the world to share their "baby shark dance moments" with the company.
History of continuing to break records.