"We, if we sell our baguettes for 29 cents, we actually work for free," indignant Raja, manager of a bakery in Val-d'Oise located a few meters from Leclerc d'Épinay-sur-Seine.
As for artisan bakers, the news does not pass.
The CEO of Leclerc announced earlier this week that his brand would lock the price of its baguettes at 29 cents, citing the defense of consumer purchasing power.
An exceptionally low price that delights customers.
"It's not bad, it's accessible for people who live here," commented a student at the exit of Leclerc d'Épinay.
"It's a good action since everything is going up at the moment," a customer abounds a few moments later, her shopping cart in her hands.
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" It is the crisis.
I understand that people go where it's cheaper,” sighs Raja at the back of his shop, in front of a row of baguettes at 90 cents.
With the rise in raw material prices, the baker is struggling to make ends meet.
“Normally we should increase the price of our chopsticks.
We don't do it, we know it's hard for people.
But there Leclerc does not help us, ”she breathes.
An opinion shared by Houcine, located less than a kilometer away.
Highlights the know-how of craftsmen.
"29 cents is not expensive but in terms of quality, it has nothing to do with baguettes made by a baker," he says.