The Les Échos-Le Parisien press group took advantage of the rebound in 2021 to accelerate the digital transition of its publications.
"While 2020 was very difficult with the drop in advertising and the cessation of trade fairs and events, 2021 was a year of great success on all fronts
", explains Pierre Louette, CEO of Les Échos-Le Group. Parisian and president of Radio Classique. Since taking office in 2018, he has worked to lead the group's digital transformation. He began by developing a technological base for the editorial staff of
Les Échos
as well as for that of Le
Parisien
, which adopted the
Washington Post
's ARC Publishing publishing tool .
Then he developed an offensive policy of digital subscriptions to relaunch the distribution of titles and now he is putting in place the means to accelerate their growth.
"We are becoming a media tech company
: our group now has a great depth of content, backed by more than a hundred specialists...
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