The 7 hottest trends in tourism in the world in 2022
Looking forward to the day after: Spa vacations, use of advanced digital means, individual trips and an emphasis on sustainable vacations are just some of the trends that are expected to intensify in 2022
Walla!
Tourism
18/01/2022
Tuesday, 18 January 2022, 08:52 Updated: 09:20
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Kempinski Hotel in Jordan (Photo: Nadav Peretz)
Similar to the entire field of tourism, many changes are taking place in the hospitality industry in particular as a result of the global corona epidemic.
In this case, many questions arise as to the demands and desires of the customers in the near future.
The Tourism Review website has interviewed experts in the field of hospitality, and presents seven notable trends that will intensify in 2022.
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Digital guest experience
In the last two years, traditional and customer-oriented services have evolved and become services that do not require direct contact and contact between the parties.
Of course, the corona plague has accelerated these processes, and we are encountering more and more digital platforms and means designed to reduce contact and health risk.
According to experts, the hotel industry must adapt to the constant development of technology and stick to these innovations.
For example, soon guests are expected to gain access to their guest rooms via fingerprint or face recognition, similar to what is already happening today on many smartphones.
More and more digital measures are designed to reduce contact and health risk (Photo: ShutterStock)
Personal customization
Improving guests' experiences through personalization is a trend that continues to grow every year in the hospitality industry.
For example, by using customer data, with the help of current technology, companies are able to create and offer customized offers - particularly interesting and attractive - for their existing guests, as well as for potential guests.
Guests will experience accuracy in their experience through personalization (Photo: ShutterStock, adriaticfoto)
More and more solo travelers
Another trend that will characterize the year 2022 will come in the form of the increase in the number of single passengers (referred to as "solo travelers").
According to forecasts, and especially after the many traffic restrictions, the number of single travelers looking for personal freedom experiences and adventures, will increase in 2022. For this reason, hosting companies must adapt their offers to the desires and needs of these travelers, by reducing the distance between hotel staff and guests. This destination in a way that creates a warm, pleasant and informal atmosphere.
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Solo hiker in Petra, Jordan (Photo: ShutterStock, Shutterstock)
Demand for health and spa vacations
The ongoing corona plague has played an important role in the growth of the tourism industries that place emphasis on health and quality of life treatments, such as spa vacations, holistic treatments and more.
The trend will intensify in 2022, along with adherence to strict health measures and required distance.
Corona plays an important role in the growth of the tourism industry, which emphasizes health and spa treatments (Photo: ShutterStock)
Emphasis on sustainability
As is well known, sustainability is a current and significant trend in the hotel industry, and it will also remain so in 2022. Among other things, the emphasis on sustainability comes in the form of ethical and ecological considerations of hotels (and of customers of course).
These include reducing the use of disposable tableware, reducing the use of paper, reducing food waste, reducing the energy consumption of accommodations using smart lamps, adding vegetarian and vegan menus and more.
There are.
Current and significant trend in the hotel industry (Photo: ShutterStock)
Virtual and augmented reality
With the success of the augmented reality (AR) and virtual reality (VR) industry, more and more companies in the field are changing the travel experiences they offer to their guests.
The hospitality industry will have to take advantage of these opportunities, including virtual tours, to create a digital environment where guests can get an accurate picture before booking their vacation.
Experts believe that this trend is expected to register real growth.
With the help of augmented reality, the tourist will get an accurate picture of his vacation (Photo: ShutterStock)
Less passengers, close passengers
Although international flights are slowly being renewed, requirements such as numerous corona checks, entry into isolations, rising flight prices and the complicated bureaucracy that accompanies each vacation have led some travelers to opt for so-called Staycations. Overnight stays.
Other travelers were forced to significantly reduce the number of long vacations, compared to the situation before the plague.
In addition to the reasons mentioned, eco-conscious vacationers tend to travel less and / or closer to their home, for environmental reasons.
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