Sensational news in the fashion world:
Trading giant Amazon has announced that during 2022 it will open a physical clothing store, to be called "Amazon Style" and located in Los Angeles.
The store will have clothes, shoes and accessories, and it will open in a prestigious shopping complex in the city and will be spread over an area of about 2,700 square meters.
For the most equal promotions in fashion, enter here
Amazon's new move is not surprising, given that the giant, which began selling clothing in 2002, has become the largest clothing retailer in the US. According to statistics, 85% of clothing purchases are still physically made in stores. Some customers like to measure and touch clothes before buying , The rest of them are lost in the vast space of the internet and many still prefer to see the garment with their own eyes rather than imagine how it will look and feel on their body in reality.
There are several innovations that Amazon will introduce in the new store: The store will have one item of any size and color, customers will connect to the app and by scanning a QR code they will be able to order the item in the required color, and it will wait for them in a few minutes.
In addition, while choosing items in the store, the app will offer them similar items according to their personal taste.
If they do not want to measure, they will be able to select items through the app that will already be waiting for them at the checkout.
The goal is to produce a unique and interactive shopping experience, save time, help produce order and still enjoy the physical shopping experience.
View this post on Instagram
A post shared by Amazon Fashion (@amazonfashion)
Will there also be a store? Amazon fashion
Gili Sivan Cohen, stylist and fashion producer, thinks this is a great idea: "It's a winning combination in my eyes. Accurate cracking of the new retail world. There are lots of items that can not be ordered without feeling them, and the possibility to measure in the store is very easy and helpful. See and feel the garment on their bodies. "
Another advantage of the store is the ability to return items purchased online, or order online at the store and measure the garment there.
If it does not fit, it can be replaced.
The store will sell many brands including the company's private label, so customers will be exposed in one store to a variety of brands and styles.
Renee Glicksman, fashion designer and stylist, is a bit ambivalent about the subject: "It reminds me of shoe stores in London - choose a model and an elevator brings the shoes to the commercial floor. On the one hand I like it very much, because it saves waiting time, and I believe "A dimension in every cell. But as in every good thing, there is also a bad one - although the customer enjoys it, it has problematic future consequences in terms of disappearing jobs. The workers will bring the item to the cell, but the sellers will be left without work."
Were we wrong?
Fixed!
If you found an error in the article, we'll be happy for you to share it with us
