Yesterday afternoon, from 3:30 p.m., the area around Place Skanderberg, in the 19th arrondissement of Paris, was cordoned off and you had to show your credentials to the CRS on duty to enter 19M, the brand new and gleaming trades site. of fashion art, owned by Chanel.
Why such a security deployment?
The President of the Republic, Emmanuel Macron, inaugurated this gigantic space and temple of French know-how, in the company of his wife, Brigitte (dressed in Chanel Couture), responding to the invitation of Bruno Pavlovsky, President of Fashion Activities at Chanel but also 19M.
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It is in front of television screens that the guests and journalists followed the visit of the presidential couple in the various workshops of this imposing building of more than 25,000 m² designed by the architect Rudy Ricciotti (to whom we owe the MUCEM of Marseille ).
The 19M brings together eleven artistic crafts houses with exceptional know-how: the embroiderer Lesage, the milliner Maison Michel, the bootmaker Massaro, the goldsmith Goossens, the feather-maker Lemarié or the pleater Lognon, i.e. as many expressions of handcrafts serving the fashion and luxury industries.
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Between the discovery of two workshops, Emmanuel and Brigitte Macron walked through the corridors of the establishment with its futuristic design, shaking hands and greeting, accompanied by Bruno Pavlovsky who guided them during a long visit of almost two hours during which they interacted with passionate craftsmen and their apprentices.
The speech of President Emmanuel Macron at the inauguration of 19M, in the presence of Bruno Pavlovsky, President of Fashion Activities of Chanel but also of 19M (Paris, January 20, 2022).
photo press
Around 6 p.m., President Macron, without his wife, finally appeared for an economic-themed speech.
It was a question of the transmission of know-how.
The opportunity to highlight its action to boost apprenticeship, a movement launched in July 2018 which calls for companies to play their full part in terms of apprenticeship, training of young people and employment in priority neighborhoods of the city or rural areas.
In the assistance, attentive, had slipped three ministers, Jean-Michel Blanquer, Roselyne Bachelot and Elisabeth Borne.
Shortly after, the president, remasked, disappeared in the dark night of this congested district close to the ring road.
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