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The crazy outbidding of the streaming giants in content

2022-01-21T17:56:06.609Z

DECRYPTION - Investments will exceed 100 billion dollars in 2022. Analysts are worried. Featherweight abstain. In 2022, you will have to have a strong heart and a fully inflated bank account to claim to enter the ring against the streaming giants. Recently, the Financial Times calculated that the eight major American media groups would spend a minimum of $115 billion on new movies and TV shows during the year. At the same time, the Wells Fargo bank released its calculator: the inves



Featherweight abstain.

In 2022, you will have to have a strong heart and a fully inflated bank account to claim to enter the ring against the streaming giants.

Recently, the

Financial Times

calculated that the eight major American media groups would spend a minimum of $115 billion on new movies and TV shows during the year.

At the same time, the Wells Fargo bank released its calculator: the investment in content, including sports competitions, of the nine largest media and tech companies involved in the streaming war will amount to 140 billion dollars in 2022. The equivalent of 124 billion euros, a hundred times more than what TF1 and M6 spend between them…

Big budget fiction

Proof that the general overheating has not yet peaked, these investments are expected to climb to nearly $172 billion by 2025. Disney has already announced that it will devote a whopping $33 billion to it during its exercise…

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Source: lefigaro

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