The opinion of advertisers is decisive for the future of the proposed merger between TF1 and M6.
Jean-Luc Chetrit, head of the Union des Marques (UDM), is categorical: the merger would undermine competition in the advertising market.
LE FIGARO.
- TF1 and M6 justify their merger project by the need to face competition from Gafa.
How do advertisers approach this file?
Jean-Luc Chetrit.
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We fully understand the desire of certain players to get closer, within the framework of the consolidation of a market.
It is the result of classic economic phenomena.
And they are obviously acceptable, subject to respect for the freedom of competition to which we are very attached.
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The opinion of the advertisers will be decisive.
Should we, as demanded by TF1 and M6, redefine the relevant advertising market by aggregating television and digital?
Our position is unambiguous.
Television advertising is unique and brands need this market to remain competitive…
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