“For short journeys, favor walking or cycling”
,
“Consider carpooling”
or
“On a daily basis, take public transport”
.
Starting in March, advertisements for motor vehicles will be required to display one of these
“prevention”
messages .
And they will have to include the class of carbon dioxide emissions of the promoted vehicles.
Faced with these new constraints imposed by the climate and resilience law, a certain annoyance is beginning to be felt among car manufacturers, who already believe that they are crumbling under a flow of mandatory information.
“An advertisement can have up to thirty legal notices.
However, citizens no longer retain the main message in the face of an overflow of mentions…”,
considers Jean-Luc Chetrit, general manager of the Union des Marques (UDM).
See also
What responsibility behind the wheel of an “autonomous car”?
Beyond questions about the effectiveness of these messages, part of the advertising ecosystem (media agencies, press publishers, radio, television, etc.) fears an impact on investments...
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