1967. In San Francisco, the Summer of Love is in full swing.
Flagship bands of the psychedelic revolution, Jefferson Airplane, Grateful Dead and Big Brother and The Holding Company perform throughout the city.
The posters are in tune with their unbridled creativity.
Saturated colors, distorted silhouettes, Gothic lettering: an art is being invented.
A few pioneers developed an aesthetic that continues to inspire more than fifty years later.
1967 was a landmark year for pop, and for pop art.
It was there that Andy Warhol signed the cover of the first album of the group he took under his wing, the Velvet Underground: a banana on a yellow background, with the mention
"Peel Slowly and See"
("Pelez-la gently and see”).
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1967, a psychedelic year
In London, the Beatles, out of touring, unveil
Sgt Pepper's Lonely Hearts Club Band
, the fruit of hundreds of hours in the studio, wrapped up by visual artist Peter Blake, king of British pop art.
The same year, Milton Glaser, American graphic designer…
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