Advertiser and strategic consultant Reuven Adler has died at the age of 78.
Adler was one of the most well-known and successful ideologues and advertising people in the country, and served as the senior partner in the advertising agency "Adler Chomsky Warszewski Gray & Co."
Along with his groundbreaking activities in the field of advertising, Adler is considered one of the formative and important figures behind the scenes of Israeli politics.
Among others, he advised public figures such as the late Prime Ministers Ariel Sharon (for whom he was one of the staff of the famous "Farm Forum") Ehud Olmert, and President Yitzhak Bozi Herzog.
In addition, he ran campaigns in election campaigns for names like Tzipi Livni in 2009.
In 2015, Adler was the Chief Strategist of the Zionist Camp.
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