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TikTok thinks of subscription plans for exclusive content

2022-01-25T08:39:17.101Z

More revenue opportunities for creators like on Instagram (ANSA) Even TikTok thinks of subscription content for the benefit of "creators". The company - according to The Information website - has confirmed that it is working on this front, but has not disclosed further details. Even Instagram started, a few days ago, the tests on subscriptions related to influencers and content creators who want to monetize their works on the social network. The most emblematic



Even TikTok thinks of subscription content for the benefit of "creators".

The company - according to The Information website - has confirmed that it is working on this front, but has not disclosed further details.

Even Instagram started, a few days ago, the tests on subscriptions related to influencers and content creators who want to monetize their works on the social network.

The most emblematic case of access reserved for payers is that of OnlyFans, a platform that has made subscriptions its business model.

TikTok spokesperson Zachary Kizer told The Verge that subscriptions are in a testing phase "as a way to bring value to our community and enrich the TikTok experience."

At the moment it is not known what types of content will be involved in a possible fee requested from fans, although there are those who think that the strategy may be similar to that of Instagram, which turns more towards greater involvement between artists and followers, for example with exclusive direct, rather than a closing of part of the profile for free surfers.

And this would also be a way not to penalize the TikTok algorithm, one of the foundations of the app's success, thanks to which creators can reach new subscribers more quickly, through suggestions on interests, hobbies and affinities, conveyed by the basic artificial intelligence.

"If creators were to reserve their best work for subscribers, that content wouldn't feed the algorithm.


Source: ansa

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