Keshet's promotion campaign paid off: A horny farewell episode full of 'Ninja Israel', which was aggressively promoted last week, beat Breit on the launch episode of 'Israel's Next Restaurant', the new food reality of Network 13 that aired last night (Monday) at the same time.
An episode of "Ninja Israel" starring Shmela garnered 18.5 percent rating (512,000 viewers) while the launch episode of "Israel's Next Restaurant" settled for a rating of 15.9 percent (431,000 viewers).
By comparison, the launch episode of last season's 13 'Chef Games' received a 15.6 percent rating, and aired against an episode of Rainbow 12's Master Chef' which received a 15.4 percent rating.
Both programs aired immediately after the news releases.
The newscast of News 12 received 18.3 percent of viewers yesterday (529,000 viewers), while the edition of News 13 - which was the last of the presenter Tamar Ish Shalom - was satisfied with 8.9 percent (238,000 viewers).
Winner of the first episode of "Israel's Next Restaurant", Photo: Network 13
The premiere episode of "Israel's Next Restaurant" aired in an unusual move with no commercials during it.
At the end, the first restaurant of the winner of the first episode, the Thai chef Lee Malili, opened.
Restaurant name: "Thai Ta".
The network reported that the site where restaurants can be booked collapsed ten minutes after it opened.
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