A new logo, a new concept, a new name - that's what the customers of the popular supermarket giant are expecting
Created: 2022-01-28Updated: 2022-01-28 12:02 PM
He's just waiting for his master or mistress to come back and do the shopping.
Corporate identity and fresher colors are of no interest (symbol image).
© picture alliance / dpa |
Frank Rumpenhorst
A supermarket giant will launch its new brand identity at the end of January.
Not only the logo gets a facelift.
The markets are also being redesigned, with "really well made products".
Customers can look forward to that.
St.Wendel /Maintal - The supermarket giant Globus has big plans: new logo, redesign of the stores, realignment of the product presentation.
"With our new, modern appearance, we want to underline our services and competencies even more and express our orientation," says Jochen Baab, spokesman for the management of Globus Markthallen Holding GmbH & Co. KG.
"Selected variety, really well made products, services and experiences."
Uniform appearance - First the logo, then the store
The first step will be to attach the new Globus logo to the portals of all 51 locations.
The logo, a "dynamic globe" should convey modernity and transparency to the customers.
The basic colors green and orange are retained, but are given fresher nuances.
The management also plans to present regional products and products from its own production more intensively.
Sausage, meat, cheese, fish and bakery products should be presented at well-developed and visually striking counters, reports
volksfreund.de
.
Another novelty is the planned department "Simply valuable." Here the focus will be on healthy food.
Step by Step - Chain relies on a uniform appearance
After the new logo has been attached to the main entrances to the stores, all other areas will be converted to the new corporate design.
From the smallest price tag on the shelf to the large advertising poster.
The supermarket chain relies on a uniform appearance.
"Our company has grown location by location," says Matthias Bruch, CEO of Globus Holding.
Since each of the markets has adapted to the local conditions, each of the houses would look a little different.
That should change.
With the realignment of the appearance, the holding company hopes to modernize the brand holistically and comprehensively and thus support our growth course.
Habit or desire for something new - it remains to be seen how customers will react to the new markets.
The name should also change - from "Globus SB-Warenhaus" to "Globus Markthallen".
About globe
The roots of Globus Markthallen Holding GmbH & Co. KG, founded in 1828, lie in St. Wendel in Saarland.
Globus quickly developed into a wholesaler and then into a cash & carry market in the 1960s.
In the 1980s, the GLOBUS DIY stores were founded and with German reunification, the company first expanded to eastern Germany, a little later to the Czech Republic and in the early 2000s to Russia.
As managing director of the holding company, Matthias Bruch is the sixth generation to lead the family business.