The countdown begins.
A few days before Valentine's Day, on February 14, Beyoncé unveiled on the Instagram account of Ivy Park, the clothing brand of which she is the founder, the shots of her brand new campaign entitled "Ivy Heart".
On the program: red, (a lot of red), latex, and a brand new haircut.
The 40-year-old singer indeed poses in a red jumpsuit with structured shoulders and XXL neckline.
She added a red panther effect clutch to her outfit as well as a stole of the same pattern.
On the beauty side, we discover the interpreter of
Halo
in a completely new look.
Jay-Z's wife has indeed opted for a short bob and straight bangs.
But that's not all, Beyoncé also rocked the internet in a red latex dress paired with a cropped puff jacket and a pair of gloves.
A cap of the same color came to finalize his outfit halfway between sexy and streetwear.
For all
The Ivy Heart collection, announced last week with singer Troye Sivan, models Karrueche Tran and Tyson Beckford as campaign stars, will be available online February 9 and in select stores the following day.
This line entirely designed in a palette of pink and red will include turtlenecks, windbreakers, leggings or even a furry heart-shaped banana bag.
From XXXS to XXXXL, Ivy Heart will conquer all hearts, without exception.
All-out Beyoncé, of which we remain
Crazy in Love
.
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