Apple acquired Ai Music, a British startup that uses artificial intelligence to generate custom songlists and adaptive music.
Bloomberg reports, explaining how the agreement has not yet been formalized but defined in its main parts.One of the objectives of the acquisition could be to add elements of artificial intelligence to the Cupertino services, such as Music and Fitness +, so as to create lists closest to users' tastes.
The main application of Ai Music is in fact the so-called "Infinite Music Engine", which allows you to create tailor-made audio solutions for marketing experts, publishers, gyms and creative agencies.
All in a short time and taking advantage of the capabilities of the algorithm developed by the group.
The peculiarity is in being able to generate dynamic playlists, which change according to user interaction.
Music during a workout, for example, could adapt to the heartbeat of an Apple Watch wearer, offering songs in line with the intensity of movement and effort.
Ai Music describes technology as a way to meet people's needs, anticipating them even without their knowledge, thanks to the "reading" of the activities carried out and the mood.
Such a context requires a tool for receiving information and sending it to the AI, and this is where the Apple Watch or the AirPods headphones, with the various sensors already present, would come into play.
In the health field, Apple brought Fitness + to Italy in November, the platform that offers a series of workouts on the iPhone,