In a few months,
The Sandbox
has made a name for itself.
Driven by the frenzy around the concepts of metaverse, Web3 and NFT, this PC video game attracts major brands such as Adidas, Ubisoft, Warner Music, Carrefour or Gucci.
All of them have purchased virtual plots there and will later offer playful experiences, which remain to be defined.
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This frenzy, coupled with a fundraising of 93 million dollars carried out at the end of 2021 from the Softbank Vision Fund 2, may seem rushed.
The Sandbox
is under development and the vision of its creators will not come to fruition for several years.
The alpha version, by nature incomplete, only attracts insiders to the world of cryptoassets: holding a “wallet” (cryptocurrency portfolio) is mandatory to connect.
This point makes observers wince.
“It sends the signal that this platform is designed for speculation.
Do they want to play, or do they want money?”
, wonders an actor of the French video game.
Tea…
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