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The book that will change your attitude: Get to know the Israeli product designers Israel today

2022-02-10T09:00:50.099Z


LOCAL DOT COM is a book by Uri Sela that will be mass-funded, as well as a type of social project dedicated to home design • Through it you can get to know the designers behind the items for sale, and also get an answer to the important question:


Planning to design your home?

You should know the special design book "LOCAL DOT COM - Local Design Book" by Uri Sela (Giloy Naot - Sela is the design reporter for "Israel Today").

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Sela's book (49) is a type of social project, in which she supports Israeli designers out of a desire to strengthen the local industry.

"Today we are used to buying a lot of things that do not really give us added value," says Sela, "and we throw away half or a third of them. I was looking for special Israeli artists who produce products with content, ones whose creative process will fascinate the buyer in the future. With the creative artist and follow him on the various social networks.

The importance of the creator.

Uri Sela, Photo: Noam Ben Gurion

"Such products, which are usually a small edition, fill the mind with pleasure years ahead because there is a story behind them, and in this respect their emotional value for the buyer only improves over time like a good wine."

But these are expensive products, after all.


"If we think about how many junk products we buy and throw away, the ones that last a month or two, we will find that in terms of the total amount we spend much more than a one-time expense on a product that we will be emotionally connected to and enrich our home over time. ", To be content with the addictive shopping experience behind which there is nothing else. With the help of the book, it is possible to get to know the designer and his story and connect more to the item itself.

White sofa: Arco Collection, TV Blanket: NAMA Studio, Rug: Tamar Degani, Living Room Wooden Table: Arco Collection, Pink Cup: ABS Avi Ben Shoshan, Photography: From the book's LOCAL DOT COM

Lighting fixtures: Studio Vihi, Glass vase: Dafi Rice Doron, Bashkut: Studio Reish, Candlesticks: Adi Nissani, Shulim: Studio Nachshon, Photography: From the photographs of the book LOCAL DOT COM

The book includes, in addition to presenting Israeli designers and their items, also theoretical chapters that discuss our ability to develop our own personal taste, why it is difficult for us to develop such a taste, what psychological processes are involved and more.

Sela emphasizes her great connection to Israeli industry and the talented local artists in the country - which most people do not know.

"The choice to focus on local creators comes from a desire to raise awareness for them," Sela shares, "and of course to support the local economy and provide a platform for quality design that does not fall short of any other product designer design in the world."

White ear vase: ABS Avi Ben Shoshan, white vase and vessel with apples: Adi Nissani, white sofa: Arco Collection, pillow and rug: IOTA, photo: From the book's photographs LOCAL DOT COM

Red vase: amber puppy, metallic look: Studio Reich, terra cotta flower pot: Matan Wallerstein, table and chair: NACHSHON studio, photo: from the photographs in the book LOCAL DOT COM

Sela, CEO of LINERS - an organization for cultivating entrepreneurship in design in the local market, included in the book spectacular photos of products chosen by opinion leaders in the field of design, such as Hila Alpert, Lihi Lapid, Hila Rahav, Alon Livneh, Yael Polyakov and others. Of a dining room or study, "says Sela," they received all the items from the designers that appear in the book, and each of them chose the ones he would like to see in his house, and then we designed the space according to the selected items. "

The book went up in recent days in a mass funding campaign at Head Start, where it is offered at NIS 179.90 instead of NIS 250, its original price.

The book is due out in early June.

Dotted vase: amber puppy, blue glass vase: Noa Payne, sofa :, Arco Collection, pillows and rug: Tamar Degani, living room table: NACHSHON studio, photo: from the book's photographs LOCAL DOT COM

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Source: israelhayom

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