(ANSA) - ROME, 11 FEB - After creating a fuss in the summer by announcing the decision to no longer sell its products in the West Bank, the historic US ice cream brand Ben & Jerry's has raised a new controversy with a tweet asking President Joe Biden to " to work for peace and not for war "in Ukraine.
"You cannot prevent and prepare for war at the same time. We call on the president to de-escalate the tension and work for peace instead of war. Sending thousands of US troops to Europe in response to Russia's threats against Ukraine is nothing more than setting the flames. of the war, "reads the post that went viral on social media but was not liked by the CEO of Unilever, owner of Ben and Jerry.
"It is a great brand, but on topics with respect to which you do not have experience or credibility, it is better to stay out of the debate," Alan Jope warned, according to the Guardian.
Last summer, the American ice cream giant angered the Israeli government by announcing that in line with its progressive and egalitarian "values", it would no longer sell its products in the "occupied Palestinian territories".
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