Lately, more and more anchors are popping up on Instagram who recommend skin care products for handsome sums, and ensure smooth and radiant facial skin.
In this landscape it is refreshing to find Dekel-Vered Katz (28), better known as
The_Dekel
in the Instagram space.
Vered-Katz grew up as a girl with severe acne, and in her adulthood she became a content creator on beauty care networks.
It features radiant facial skin with a captivating smile and a particularly sweet voice, and most importantly - recommends products only after in-depth research.
Vered Katz is a biomedical engineer who loves test tubes, algorithms and also skin care, and much of it.
After a particularly severe acne outbreak at age 23, her face became an experimental lab.
She dug in the net, read research, and mostly checked on herself what worked.
She came to social media by chance.
The beginning was in videos on Tiktok, and from there it went on to in-depth reviews on Instagram.
Today she has tens of thousands of followers, who are just waiting for her mouth to come out.
So how did the girl who has been immersed in the lab all day find herself creating content that stands in front of the camera, and puts together a grooming routine for devout followers?
You will already find out.
@the_dekel A quick and easy home diagnosis for skin type!
Save the video 🧴 # wannabeguru #nofilter ♬ original sound - darcy 🦦
"I grew up in the center of Tel Aviv, and all my life I was curious and liked to explore things," says Vered Katz.
I studied for a bachelor's and master's degree in biomedical engineering, a field that combines engineering and medicine.
Today I work in a laboratory at Tel Aviv University on my thesis in the field.
In my master's degree, I learned a lot about biology, physics, and chemistry, and that led me to where I am today. "
"When I was a girl I had problematic facial skin, and I had no self-confidence. I believe facial skin is our business card and I had a hard time. I went through boycotts and humiliations, and when I started taking Roaccutane pills, my self-confidence improved and flourished," she explains.
Immersed in the laboratory, Dekel Vered-Katz, Photo: Courtesy of the person photographed
You have basically turned the difficulty into your occupation
"When I was 23, in the middle of my undergraduate degree, I experienced severe acne for the third time. I had more extensive knowledge, and decided to explore the field in depth and try for myself. The corona was a turning point for me, and where everyone saw a crisis, I saw an opportunity. "I started asking for advice on grooming." Followers started asking questions, and I started getting 'before-after' pictures, which show a significant change in the skin. I realized that was my mission - to help people and prevent them from the difficulties I experienced as a girl. "
@the_dekel How to grow hair stronger?
• #wannabeguru #dekelshairtips ♬ original sound - Dekel
Do you see yourself leaving the lab and only dealing with Instagram?
"It's a question I'm still asking myself. One of my wishes is to reach as many people as possible, and I've learned that dreaming big is definitely possible. "I always focus on academic research, and even consider doing a PhD, but I appreciate everything that comes my way. I'm currently focusing on the new site I've launched, recording and uploading podcasts, and preparing to reopen my counseling box, where I build an orderly grooming routine for a fee."
Each product undergoes a rigorous inspection.
Dekel Vered-Katz
Cultivation secrets
Vered Katz talks about her personal grooming routine and notes that in the morning she cleanses the facial skin with micellar water, puts on a serum, moisturizer and finally a sunscreen, which she takes care to renew every day for three hours.
.
@the_dekel 3 products that made my grooming routine healthier for my body • Product code: wannabeguru • I put a link to it in bio ❤️💁🏻♀️ • #learnontiktok #wannabeguru ♬ Toxic x Pony - ALTÉGO
Asked what three gold products each must have, Vered Katz answers that "it is recommended to apply sunscreen every morning, and renew every day for three hours. This is the number one anti-aging product. Material for cleansing the face - this is a very important step, "To make sure that our pores do not clog and accumulate dirt, especially after using sunscreen. Recommended in the morning and evening and moisturizer - it is recommended to apply in the morning and evening, after cleansing the face."
What does your work process look like when you review a product?
"Every review I come up with comes down to a short 3-5 minute segment, which comes after hard work. Each product undergoes an in-depth component review, reading of clinical studies, and a month's self-use before I recommend it. I make carefully selected commercial collaborations, And I will not recommend every product. Of course I also do independent reviews and buy the products with my own money. There are companies that work with me and accept the possibility that I will not always recommend their product. My reviews include the pros and cons, and encourage followers to be critical. For every pocket, and if they are too expensive - I will not review them.
Which products are considered a red line for you, and you will never use them?
"There are two products that fall into this definition - the first is a chemical sunscreen, which contains ingredients that can harm us. I would always recommend using a mineral sunscreen. The second product is a chemical peel with granules, which can come as a facial soap, as a mask or simply as an exfoliator. I recommend using peeling acids. "Right of the skin cells - these are delicate molecules that remove the dead skin cells effectively and help regeneration."
What is your recommendation for those who want to start skin care?
"My recommendation is that you become smart consumers. Not only look at the product externally, but also rotate it and explore the list of ingredients. In order not to be confused by the existing selection, refine your list of needs before buying and choose suitable products. On my Instagram you can find all tips ".
Is it advisable to change the grooming routine every period?
"There is no unequivocal formula, the most important thing is to listen to the skin. If you have used a particular product, even for years, and you feel that it no longer gives you the same effect - it is time to replace it, or buy a similar product with a higher concentration of active ingredient."
In conclusion, give us a successful tip for a good grooming routine
"Be picky about the products you buy. Check the components, research and be critical and curious. Do not accept things as they try to sell them to us."
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