The legendary Valentine of Olivetti next to the indestructible Moka Bialetti, and then the fire red bottle of Campari Soda and the white jar of "coccoina", without forgetting the Mirella sewing machine by Necchi, the Poltrona Frau Vanity Fair, the Conico kettle Alessi, the Algol portable television by Brionvega and, of course, the Piaggio electric Vespa and the iconic Isetta, the first city car of the 1950s: there is the whole history of Italian design, and with it the journey over the years towards modernity of a country with creativity in its DNA, in the "Italia Geniale" exhibition in Rome from 14 February to 13 March in the halls of Palazzo Piacentini, seat of the Ministry of Economic Development.
The first event in a calendar of cultural initiatives that will take place in 2022 to celebrate the 90 years of Palazzo Piacentini, and already set up in the Italian Pavilion at "Expo 2020 Dubai", the exhibition is the mirror of the originality and beauty of design Made in Italy appreciated and recognized all over the world.
Through 66 cult objects, the exhibition itinerary closely retraces the history of patents and industrial designs filed with the Italian Patent and Trademark Office of the Mise: "The exhibition - said Minister Giancarlo Giorgetti - is a manifesto of our design industrial that we want to bring to the attention of those who want to stop and admire the creative works of Italian ingenuity ".
And no doubt looking at the selected objects - ranging from
Divided into five areas - Imaginable, Workable, Relationable, Liveable and Moveable - the exhibition tells who we were and who we became, and how much the talent to "imagine", subverting the traditional use of materials and thus managing to "invent" new objects in unusual materials, is truly an all-Italian feature.
The journey from the 1930s to the present day: for the visitor the opportunity to admire one after another numerous objects that have become world icons of design and capable of profoundly influencing (improving) the daily life of all of us, placed next to brand new products and innovative to be discovered, created thanks to the most advanced technological research.
In fact, the products of the new millennium are many and surprising,
designed to enhance the potential of new technologies: among these, the desktop 3D printer, "XFab 2000", for applications in the goldsmith and dentistry sectors, or the first open-space hardware board "Arduino", a highly successful international patent which allows the concept of prototyping to be transferred from the analogue to the digital world, up to research in the field of robotics and artificial intelligence with the "EV15 iCub" project, which creates an artificial skin that is sensitive to the touch.
During the exhibition, for each design object on display it will be possible, through the appropriate QR codes present in the window, to deepen the history and peculiarities of the object itself on your smartphone.
a highly successful international patent that allows the concept of prototyping to be transferred from the analogue to the digital world, up to research in the field of robotics and artificial intelligence with the "EV15 iCub" project, which creates an artificial skin that is sensitive to the touch.
During the exhibition, for each design object on display it will be possible, through the appropriate QR codes present in the window, to deepen the history and peculiarities of the object itself on your smartphone.
a highly successful international patent that allows the concept of prototyping to be transferred from the analogue to the digital world, up to research in the field of robotics and artificial intelligence with the "EV15 iCub" project, which creates an artificial skin that is sensitive to the touch.
During the exhibition, for each design object on display it will be possible, through the appropriate QR codes present in the window, to deepen the history and peculiarities of the object itself on your smartphone.