Etty Kreif, the retired judge and star of the affair that earned the title "Sex for a Subscription," will soon star on your TV screens during peak hours, according to reports from "Good Evening with Guy Pines."
However, she will not star in another interview like the one she gave to the "Fact" program, nor as a guest who does not even let Ofira Asaig and Eyal Berkowitz get her confused.
It will not even happen just as a character in "Wonderland" (and we will get to it soon).
No, the former judge Kreif, who was indicted about two years ago on charges of bribery and destruction of evidence, and who was subsequently forced to resign from her position as a judge, is going to sell you network chairs that we will not name here.
It is not that the writer of these lines does not understand how the world works, from which side the butter is smeared or any other expression, which is supposed to justify the fact that this is an absurd move in some economic explanation.
If we were not living in a time when morality was considered a supreme value, and where general speech would not deal with anti-bullying, scheming for the bad, exposing sexual harassment and a desire for justice in any field, this kind of knowledge could still make sense.
But somehow, someone in the management of a furniture brand in Israel, decided that it was just the time to take Kreif to choose it for the company's face.
This column does not purport to point to Kreif and her stumble, or to determine for her how she will earn and earn a living in the future.
The culture of abolition is also a very problematic act, in which the discourse around cruelty and inhumanity has only recently begun.
Other than being a forceful, almost animalistic act, often led by those who themselves do not exactly model sanctity, it is no less a step backwards in the evolution of human morality - by this point we should have understood that hanging in the town square or exile are practices that characterize mentally undeveloped societies.
Etty Kreif, Photo: From "Fact", Keshet 12
But in a reformed world, or even in one that purports to be one, choosing someone who raises the trust placed in her when she was in a job that requires values and discretion to a higher degree than the average occupation, is no less outrageous.
Crief's becoming a celebrity can be described as a cynical act, but perhaps the word "crazy" would be more appropriate here.
Of all the eras, it is precisely that of cleaning the stables, where every day the image of one celebrity or another shatters or a docu-crime arises in the matter of a familiar figure from public life, precisely where Kreif was chosen as the new celebrity in the celebs' swamp.
It's true that the case against her was closed (not because of a lack of alleged criminal aspect, as due to problems at the evidence gathering stage resulting in a low chance of conviction), but we should need a little more than that to turn someone into a celeb.
Etty Kreif, who is currently the focus of a series of articles trying to decipher the element in her media personality that makes her viewers, and this is an accurate quote, "addicted to her," was chosen to star in an on-screen commercial for that element, but in the meantime, she seems to have forgotten all her problematic conduct.
Even if we are used to the glorification of those who do not deserve it (the author of these lines himself signed an article asking the people of "Wonderland" to give us more of Mariano's character as "Tinder crook", another dubious cultural hero), the case of Kreif stands out because the retired judge did not show remorse.
Some degree of modesty and beating for sin would have made its name easier to digest, for someone whose stomach turns upside down from the very understanding that they will soon have to anticipate it in the next collection of commercials.
From "The Tinder Rogue", Photo: Netflix
Say - well, that's the secret of her magic.
Absolute lack of apology, unwillingness to bow to criticism, to stand firm in the face of forces trying to determine who she and what she is.
This is exactly the reason why she gets celeb status.
Had she apologized, she probably would not have been born with such an accurate imitation of the country's most popular satire show.
But a forgiving attitude of this kind - and not even forgiving, because who says you should not forgive and allow for correction - also opens the door to a matchmaking program led by, say, the Tinder crook.
Even if technically it is not a crime, and even if the case against it is closed, still choosing it as a presenter for any product - whether it is a reality show or a network of chairs - causes us to revolt, and rightly so.
Were we wrong?
Fixed!
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