Aldi: tomatoes for 11 euros?

Customer shocked when looking at the price tag

Created: 02/19/2022, 06:23

By: Marten Kopf

The discounter giant Aldi has to deal with complaints from its customers every day, and it is not uncommon for prices to be supposedly too high.

But they can be a matter of opinion.

As is well known, Aldi is not that easy to beat in the everyday struggle for low prices.

The world's largest discounter chain is able to set prices solely through its sheer market power.

The advertising promise to offer customers the highest quality despite this is not always as credible as the advertising department might wish.

And precisely because this is the case, particularly high-priced products catch the eye.

Because it is actually difficult for customers to ask the group directly how the price-performance ratio is, Aldi's social media team usually has to work, as HEIDELBERG24 * reports.

It's often not that easy.

After all, it is the employees there who are at the forefront and on whom customer anger is sometimes discharged unfiltered.

The customer is known to be king and such a king likes to complain when something doesn't suit him.

Sometimes there are very urgent reasons that would otherwise literally go haywire.

Sometimes, however, complaints are met with a certain incomprehension even by the "fellow kings" - for example when cut goods are, hard to believe, seriously cut in the end.

Tomatoes at Aldi Süd: customer complains about the price

It was recently Queen Claudia who made a discovery in an Aldi Süd branch that made her suspicious.

It must have been while walking through the fresh produce department that she noticed the “little treasures” – it goes without saying that queens and kings look twice.

Said treasures were sun tomatoes.

"Premium" mind you.

And they really looked, there is no other way to put it, like little treasures: wonderfully crisp and shiny red.

So far, so ordinary.

Only: The nightshade plants, which are openly offered for sale in small baskets of one kilo each, are priced at a whopping 10.98 euros.

That couldn't be right, thought Claudia, photographed the offer - and followed up.

But she probably hadn't really expected the answer she got there.

Customer complains about premium tomatoes: "Little treasures": "Does anyone really buy them?" © Celine Burghardt/HEADLINE24/Facebook/Montage: HEADLINE24

"Little Treasures" at Aldi Süd: "Does anyone really buy them?" - the customer receives a clear answer

"Does anyone really buy it?"

She wants to know and posts the photo for the assembled community on Aldi's Facebook page.

And the reactions are not long in coming.

, Monika replies promptly.

, agrees Birgit.

Jimmy adds: “Highly recommended!

Value for money fits".

The assessment could hardly have been clearer.

And Aldi's social media team then explains why the small tomatoes are so expensive:

"These tomatoes are products of our own brand "NATUR Lieblinge - Kleine SCHÄTZE".

The products of this brand differ from conventional goods, for example in size, colour, variety and taste.

ALDI SÜD has entered into exclusive, long-term cultivation contracts with selected producers for its new own-brand fruit and vegetables.

In order to ensure premium quality, strict standards and specifications are observed during cultivation and production, which are checked in detail by both the suppliers and the group of companies.

As you have already seen in the comments here, these tomatoes are quite popular.” 

Ah, so that's how it is.

Incidentally, it should also be noted at this point that it is simply not the season for tomatoes at the moment.

In the summer you can certainly get them cheaper again.

(mko) *