Germany wants the Israelis, and launches the new destination that will replace Berlin
Although the corona in Germany shows no signs of weakening, the country does not despair and looks forward to spring, summer and the Israelis who previously registered about a million person-nights a year.
And from next week: a new direct line between Tel Aviv and the surprising city that wants to replace the beloved Berlin
Ziv Reinstein
20/02/2022
Sunday, 20 February 2022, 15:43 Updated: 15:56
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A trip to the city of Hamburg (Photo: Ziv ReinsteinEdit: Maya Ben Nissan)
Morbidity in Corona in Germany has been rising since last December and exceeds the threshold of 100,000 patients a day (yesterday, Saturday, 113,000 new verified people were reported), but Germany does not take the gas off the tourist marketing pedal to it, including the Israeli public who often fly to it.
Last Thursday, the German Tourist Board in Israel held a press conference under the theme "Germany Simply Inspiring".
The conference, hosted by Goldie Müller, Director of the German Tourism Bureau in Israel, revealed data from the tourism industry in Germany.
For example, tourism is one of the country's leading industries, and its contribution to the gross domestic product stands at 3.9 percent and employs about three million people.
In 2019, the peak year of tourism in many places in the world, Germany recorded 89.9 million overnight stays of tourists from abroad - an increase of 2.6 percent from the previous year, when 900,000 of them were of Israelis. About 1 million person-nights this year, but in 2020, due to the corona crisis, the number of person-nights in tourists in Germany dropped to 32 million and that of Israelis less than 200,000 person-nights each year, and the number is expected to be unpublished in 2021
. According to an international report from the German National Tourist Board, Germany was the most sought-after destination in continental Europe in 2020, with 23.5 million tourist visits, followed by Spain (19.2 million), Austria (18 million) and Italy (fourth). By the way, the Dutch are the tourists who come to Germany the most in the world by a considerable margin from all the countries in the world, including from Europe.
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"In relation to tourists from outside Europe, Israelis are growing."
Goldie Müller, Director of the German Tourist Board in Israel (Photo: German Tourist Board in Israel)
Tourism accounts for 3.9 percent of Germany's gross domestic product.
Reichstag, Berlin (Photo: ShutterStock)
"Israelis recorded the most impressive aliyah of all"
Regarding Israeli visitors to Germany, in 2021 150,000 Israelis came to the country between January and October.
"The figure is surprising because in relation to tourists from other places outside Europe, Israelis recorded the most impressive increase of all," explains Müller.
According to her, Israelis consider Germany a
preferred destination due to a number of factors: a relatively safe and healthy environment in the days of the Corona;
Flight time of about 3.5 to 4.5 hours;
Value for Money Advantage;
A favorite destination for families;
A friendly destination for Israelis.
The forecast for the current year in terms of tourists from Israel is half a million visitors, an increase of 5-3 percent
In 2023, Germany launched a number of global campaigns in the past year, including "1,700 years of Jewish life" - in 2021, Germany marked 1,700 years of Jewish life, at various events held across the country and lasting until the end of July this year.
German Jewry is considered one of the oldest Jewish communities in Europe, as well as one of its most significant.
Another campaign dealt with urban vacations, according to a study conducted by the European Tourism Commission (ETC)
about a year ago, which found that travelers and tourists who prefer to go on urban vacations, constitute a particularly large share
among all tourists in Europe: 33.9 percent of all respondents.
Based on this fact, the German Tourist Board (GNTB) has launched a seasonal campaign called "German.Local.Culture" which brings to the forefront a variety of activities and sites that meet the definition of authentic local culture.
Another campaign called "Feel Good" relied on Germany's excellent reputation as a destination that brings with it values of sustainability, when it comes to sustainable and environmentally friendly tourism.
For the sake of interest, launch a site dedicated to the messages of the campaign, where you can find a variety of ideas for trips, attractions, family activities, shopping, accommodation, restaurants and more.
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Direct flights from March.
The Red Light District, St. Pauli, in Hamburg (Photo: Walla !, Ziv Reinstein)
Neussweinstein Castle, Germany (Photo: ShutterStock)
The company that operates only one line to Tel Aviv
Beyond that, a new airline will start operations next month (March 6) between Germany and Israel.
In fact, between Hamburg and Tel Aviv, as we published here last July and it is called "Tel Aviv Air".
The airline, owned by Paul Skodlero, a former senior executive at bankrupt German Airlines, and Shlomo Almagor, an Israeli who has lived in Germany for about 30 years, will operate the line on leased planes from Poland on Sunday and Thursday.
Why Hamburg?
Why not the popular Berlin?
Almagor: "In business the wisdom is not to swim with the current, but to discover new markets. Hamburg is a great tourist destination of shopping, history, attractions and nightlife."
According to Schudlero, the company already has orders from many groups in Germany who want to come to Israel.
"60 percent of our demand so far is from Germans," he told Walla!
Tourism.
"People really want to get to Tel Aviv and when you say 'Tel Aviv' they think of beaches, good food, a vibrant city."
Scoldero adds that there is currently no intention to enter the competition on the route in Berlin, where the low-cost airlines EasyJet and Rainier are crushing the other airlines on the line, such as El Al, and he and his partner are offering a $ 99 flight, not including a large suitcase and seating. $ 200 towards all inclusive).
To promote the line, Michael Otrma from the Hamburg Tourist Office also came to Israel for the first time, telling about the second largest city in Germany located along the Elbe River, where two million citizens live and is considered the richest city in Europe in terms of revenue, thanks to the thriving port Leading cruise companies.
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