The secret has been open since the presentation of the fall-winter 2022 of the French brand Casablanca, last January.
At the bend of a shot of the film of the collection, appeared a white bag with the Bulgari logo.
We now know more: the legendary Roman jeweler has formed an alliance with designer Charaf Tajer.
"People think that we make tons of collaborations, but that's wrong,
explains the 37-year-old Franco-Moroccan who founded Casablanca in 2018 and has been publishing sneakers with New Balance since 2020
.
We choose our partners carefully.
Bulgari is one of the most prestigious houses, a name that resonates around the world.”
Also, a name that dubs the brand with an aesthetic under the influence of the 1970s, which should allow it to attract the sympathy of the younger generation.
Tajer has never hidden his fascination for luxury, readily quoting Cartier (of which he wears a model of vintage glasses) and Hermès.
“Bulgari, for me, is the place…
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