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A new Burberry address, Veja sneakers in the colors of Marni... L'Impératif Madame

2022-03-04T15:49:56.815Z


Back to what the editorial team absolutely wants to share this week. Burberry inaugurates its new Parisian store Full screen The new Burberry flagship to discover 376-378 rue Saint-Honoré in Paris Presse The corner of rue Saint-Honoré and rue Cambon is now branded Burberry. The British fashion house has chosen this shopping mecca to set up its last Parisian temple. Who says new address, says new atmosphere. On the program: four spaces placed under the sign of de


Burberry inaugurates its new Parisian store

Full screen

The new Burberry flagship to discover 376-378 rue Saint-Honoré in Paris Presse

The corner of rue Saint-Honoré and rue Cambon is now branded Burberry.

The British fashion house has chosen this shopping mecca to set up its last Parisian temple.

Who says new address, says new atmosphere.

On the program: four spaces placed under the sign of design thanks to Vincenzo De Cotiis.

Famous for his work using recycled materials, the Milanese architect imagined this new elegant boutique, dotted with designer furniture.

A setting that hosts leather goods and women's and men's ready-to-wear collections, which can be tried on in a cozy and refined lounge on the top floor of the building.

To celebrate this opening, Burberry unveils a unique scarf and dresses the facades of its new address in tartan, as well as

a fleet of London taxis circulating in Paris.

The capital stands squarely.

To discover at 376-378 rue Saint-Honoré in Paris.

The Longchamp folding bag in the age of Instagram

Who has never had fun with fashion photos with poses that sometimes border on restraint?

The Instagram account @courturfu - contraction of couture and future - has based its success on the diversion of clichés from fashion campaigns, by humorously affixing alternative captions.

Seduced by this casual irony, the Parisian house Longchamp announces its collaboration with the Instagram account which has 179,000 subscribers.

On the Pliage bag, iconic of the Longchamp brand, we find the impertinence of the anonymous account, in the form of a nod to the origins of the bag: travel.

On the expandable model, the inscription "Aller" changes to "Retour" when the bellows is deployed and the mention "lost like me" slips on the label.

A bag that makes you want to travel.

In exclusive and limited edition at the rue Saint-Honoré boutique from February 28, 2022.

A solidarity t-shirt

As Paris fashion week continues its course, several brands have announced initiatives in favor of the Ukrainian population.

Here is one initiated by the Ukrainian designer Anton Belinskiy and the Berlin magazine 032c.

The designer has redesigned his best-selling T-shirt which features an identity photo and a passport print to which he added the inscription "Free Ukraine" on the back.

The funds raised will go directly to the German Red Cross, which actively collaborates with the Ukrainian Red Cross.

Available at

032c.com

.

Veja x Marni: French sneakers take on color

Full screen

The V-10 from the Veja x Marni Presse collaboration

Looking for colorful sneakers for spring?

The eco-responsible brand Veja is collaborating with the Italian house to make this wish come true.

Two flagship models of the Veja brand, the V-10 and the rising V-15, have been reinvented in a look that is more playful than ever.

The Italian house adds a felt-tip coloring on the upper of the shoe, as well as different pink or bluish colors on its front and sides.

A naive and refreshing look.

Pre- order on

 veja-store.com

since March 3.

Headed to Springfield for Levi's

Full screen

Levi's presents its collaboration with

The Simpsons

Press

After the Balenciaga x Simpson event collaboration, it's Levi's turn to pal up with Homer, Bart and Lisa Simpson.

Consisting of a baseball jacket, a cloud-printed fanny pack and wide-ribbed velvet pants, among other things, the capsule collection leaves plenty of room for printed T-shirts and hoodies featuring famous scenes from the series.

Directly inspired by the elementary school in the city of Springfield, the clothes on offer will remind you of your sweet memories of Friday evenings spent watching the adventures of the Simpsons.

Available at

Levi.com

.

The return of Charles Jourdan with Christelle Kocher

Full screen

Christelle Kocher, new artistic director of Charles Jourdan Abaca

Those nostalgic for Charles Jourdan shoes have reason to rejoice.

The century-old brand that became iconic in the 1970s announces its big comeback with designer Christelle Kocher in charge of creation.

This relaunch, scheduled for the fall, is already accompanied by a new logo incorporating the graphic aesthetics of its great period, that of the emblematic advertising campaigns signed by Guy Bourdin, which combined sensuality and surrealism.

Source: lefigaro

All life articles on 2022-03-04

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