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Customers want more unpackaged vegetables and fruit: supermarkets are rethinking

2022-03-08T14:16:24.982Z


Zucchini and rhubarb unpackaged: More and more supermarkets are converting Created: 03/08/2022 15:04 By: Jasmin Pospiech The unpackaged trend is booming, also in this country. More and more shops are offering fruit and vegetables without plastic packaging. The pressure on the supermarkets is growing. Christchurch (New Zealand) - Have you discovered it yet? Instead of the plastic bag roll, in w


Zucchini and rhubarb unpackaged: More and more supermarkets are converting

Created: 03/08/2022 15:04

By: Jasmin Pospiech

The unpackaged trend is booming, also in this country.

More and more shops are offering fruit and vegetables without plastic packaging.

The pressure on the supermarkets is growing.

Christchurch (New Zealand) - Have you discovered it yet?

Instead of the plastic bag roll, in which you can pack loose fruit and vegetables, more and more German supermarkets are offering reusable bags to buy.

These are mostly made from sustainable raw materials and can be used again and again for shopping.

This is both practical and sustainable at the same time.

In some countries, people are even going a step further: In France, it has been a legal requirement since the beginning of the year that fruit and vegetables weighing less than 1.5 kilograms must be sold unpackaged in supermarkets.

Spain also wants to follow suit soon and has announced that fruit and vegetables wrapped in plastic will be banned in supermarkets and grocery stores from 2023.

But why are cucumbers, zucchini and co. packed in plastic at all, sometimes individually?

Zucchini and rhubarb unpackaged: More and more supermarkets are converting

The answer: It should protect the food during transport, make it last longer and also be marked with barcodes on it.

But in 2018, more than 1.13 trillion packaging for food and drinks was said to have been used in the EU.

The food industry alone causes massive amounts of plastic waste every year.

Everything individually wrapped?

That doesn't have to be the case with vegetables.

Supermarkets are rethinking.

(Iconic image) © Maskot/Imago

That's why the New Zealand supermarket chain "New World" launched the "Food in the Nude" project in a branch in Christchurch some time ago.

In addition to reusable shopping bags or taking your own bags with you, the branch offers products in an innovative refrigerated shelf system that mists the goods with water.

This is previously cleaned of bacteria and impurities.

This keeps fruit and vegetables fresh and no longer needs packaging.

Zucchini and rhubarb unpackaged: Psychological effect on incentive to buy?

With the gratifying result that the sale of certain types of vegetables such as spring onions has increased by up to 300 percent after the changeover.

Was it because of the appetizing presentation of the fresh products?

Or did customers simply have a better feeling that they were doing something good for the environment when they went shopping?

There could be a psychological effect behind it.

Supermarkets like to use such tricks to attract customers.

This starts with the lighting concept to make the goods more attractive or to emit certain scents in the aisles to whet the appetite.

It is therefore no wonder that discount chains such as Aldi also offer reusable bags and unpackaged organic fruit and vegetables.

Finally, paper bags are now provided for carrying the purchases.

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4garten.de is an offer from IPPEN.MEDIA.

Source: merkur

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