The countdown has begun for the Hawaiian collection by Jacquemus.
Given on the island of O'ahu in Hawaii on Wednesday March 9, the designer's spring-summer 2022 fashion show will reach us at the end of the day this Thursday, due to the time difference.
As a foretaste, the creator nevertheless reveals the heavenly setting of his event via an Instagram post: a white sand beach and turquoise water on which a sliced blue podium takes shape.
In the vein of his parades deployed in fields of lavender or wheat, Simon Porte Jacquemus relies on a postcard landscape to impress his guests and agitate social networks.
Goal achieved.
“Respect this environment, this culture”
To help you wait, Jacquemus unveils the note of intent for its collection called “Le Splash”.
In a long text published in story, the creator explains his passion for the American island, already manifested in his fall-winter 2021 campaign, called Family Love and produced on site.
Exploration around water “in all its forms”, the Spring-Summer 2022 collection will embrace nautical vocabulary through naval references and nods to scuba diving.
The celebrities in the front row did not wait to post images of the show where we can see colorful and playful pieces that fit perfectly into the DNA of the brand.
The preliminary text is also an opportunity for the creator to affirm the merits of his approach.
“As a guest from Hawaii, Jacquemus took great care to respect this environment, this culture”, he specifies.
This choice involves the use of local models and teams, but also to invite influencers and celebrities from America and the Asian and Pacific region.
The opportunity also for the Frenchman to extend his international aura while living his childhood dream, in the shade of the coconut trees.