Spring is celebrating
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Spring Festival, the weekend of March 19 and 20 Press
Season of renewal, the Printemps department store chose the weekend of March 19 to 20 to operate its transformation.
Rue Caumartin and rue de Provence in Paris, privatized for the occasion, will be the venue for all the events organized as part of the first “Spring Festival”.
Eddy de Pretto, Lous and the Yakuza will be the headliners of this weekend where fashion, art, music, workshops will mix.
All of the brand's department stores will take advantage of this opportunity to present their new visual identity, their new spaces as well as a hundred new products.
Find the program of the Spring Festival open to the public
here
.
The Ami family is growing
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Roméo Beckham, Mia Regan and Alexandre Mattiussi for the Ami X Puma collaboration
Ami heart and Puma logo merge.
This is the unexpected collaboration that designer Alexandre Mattiussi and equipment manufacturer Puma are offering us at the start of spring.
The couple Roméo Beckham and Mia Regan, photographed by Eddie Wrey, put themselves on stage in complicit moments by wearing this collection which combines sportswear and very frank cuts.
In addition to the classic Puma shoes, such as the Suede Crepe or the Slipstream Lo, the two labels have invented a complete wardrobe consisting of logo t-shirts, pants, hoodies, polo shirts and trench coats.
See you in AMI stores from March 16, then in Puma stores and on the websites of the two brands from March 19.
Starboard Michael Kors children
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Spring-Summer 2022 Collection Michael Kors Kids Press
This year, Michael Kors Kids takes us aboard a solar and playful collection that will accompany children in their spring and summer epic.
Signature prints with the "MK" logo, navy stripes or gold lamé fabrics are among the strong details of this collection that adapt to every moment of life.
Children will be able to enjoy a demanding and creative wardrobe ranging from asymmetrical swimsuits, skater dresses, pleated skirts, bucket hats and even camera or heart-shaped bags.
54 outfits and 13 accessories combining comfort and elegance will color their photos of vacation memories.
Girl's collection from 4 to 14 years old to be found in store or on the website now.
Etam lingerie revisited by young designers
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Silhouette “The Metamorphosis” from the Etam x IFM Presse collaboration
After offering a unisex collection, the French lingerie brand Etam is teaming up with students from the Institut Français de la Mode to give life to 8 avant-garde silhouettes.
Fifteen Bachelors of Arts in Fashion Design students have rethought the concept of lingerie by introducing the notion of hybridization.
To name just one, the second silhouette entitled “La metamorphose” plays on the boundaries between day and night wardrobes.
The underwear is worn under a structured shirt set for a
working girl
look or above to venture on the dance floor.
Collection available for pre-order exclusively at the Haussman flagship and on etam.com from March 8, 2022.
Burton, Virgil Abloh's ultimate project
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Burton x Virgil Abloh Press
A bubbling creative, king of cool luxury and collaborations, Virgil Abloh still lets us discover an unprecedented glimpse of his work four months after his death.
A highly anticipated second collaboration with snowboard brand Burton will launch on March 22.
The American designer, who died at the age of 41 from cancer, put his Ablohonian touch on a series of boots, bindings and boards.
The sports label also unveiled ten exclusive snowboards auctioned on the Givesmart platform.
Proceeds raised will go to the Post-Modern Scholarship Foundation, which has raised more than $1 million since the designer founded it in July 2020 with the goal of nurturing the next generation of black leaders in the industry. the fashion.
Burton's
On March 22, a limited-edition collection of snowboards, boots and bindings designed with Abloh will be available for purchase on
burton.com
.
Aya Nakamura and Balenciaga, music victories
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Aya Nakamura x Balenciaga capsule collection Balenciaga
“La Nakamurance” sets the tempo at Balenciaga.
Singer Aya Nakamura and the luxury brand are joining forces for a playlist, available now on Apple Music.
In addition to this tailor-made soundtrack, the collaboration gives rise to a collection available in limited series.
The artistic director Demna, who cherishes popular references, takes up the visual codes of concerts in a capsule with a kitsch aesthetic.
The result is a mini line of T-shirts and sweatshirts bearing the image of an imaginary tour, as well as an Hourglass bag model, all printed with the singer's autograph.
The collaboration was also launched on Instagram by pictures representing “fans” holding “Aya Nakamura 4 Balenciaga music” signs.
When teenage memories of
Aya Nakamura x Balenciaga capsule collection, in stores and on
Balenciaga.com
Ganni in Paris
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Ganni store, 118 rue Vieille du Temple in Paris Ganni
After a corner at Printemps, the favorite Danish brand on Instagram is packing its bags in the capital, and more than once.
Rue Saint Honoré and rue Vieille du Temple, two Ganni boutiques are opening their doors almost simultaneously.
Far from the sparse chic spaces that populate these shopping streets, Ganni asserts its unique identity through creative and joyful decors.
"Our shops are very much like our own house: full of colors, of art objects" let us know Nikolaij and Ditte Reffstrup, the founding duo of the brand
.
True to Ganni's responsible values, the store also incorporates many pieces of recycled furniture, such as displays made of melted plastic mannequins.
See you from March 17 rue Vieille du Temple and from 24 rue Saint-Honoré for two inauguration weekends with DJs, gifts and guests.
Let the party begin.
Boutiques Ganni, 1, rue du 29 Juillet, 1st, opening March 24 and 118 rue Vieille du Temple, 3rd, opening March 17.
A second life for Bonpoint clothing
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Bonpoint launches its “Bonpoint Vintage” service on March 18 Press
Long reluctant to mix current and old collections, luxury brands are now fond of the concept.
Having always played on the notion of timelessness, more and more of them consider the idea of handover that the second hand induces, as completely compatible with their strategy and their positioning.
The latest label to play the vintage card is once again demonstrating it.
Bonpoint, a luxury brand for children, launched its second-hand site on March 18, allowing its customers to sell old clothes in exchange for a voucher.
The recovered parts will be washed, ironed, and mended, if necessary, before being put on sale.
A new service that Pierre-André Cauche, President of Bonpoint, sees as “a transmission accelerator”.
The Bonpoint Vintage service is only available in France on
Bonpoint-vintage.com
and in all stores in France (excluding department stores and outlets) from March 18.
