Fashion chain Primark closes branches - for the first time in Germany
Created: 03/19/2022, 04:54
By: Christina Denk
The corona pandemic has hit brick-and-mortar retail hard.
Primark will close two stores due to commercial losses.
Berlin - Closing instead of reopening: Since 2009, Primark has been expanding its presence in more and more German cities.
Berlin, Cologne, Munich or Hamburg - the cheap fashion chain is represented everywhere.
There are now 32 branches in Germany.
For the first time, Primark now wants to close branches in Germany.
Primark closes two branches in Berlin and Hesse: "Commercially no longer attractive"
Two shops in Berlin and Hesse are affected by the closure.
The group announced this to
TextilWirtschaft.de
.
"Primark plans not to renew the leases of the Primark stores in Weiterstadt and Berlin Schlossstrasse from January 31, 2023 and April 30, 2023," it says.
"This is based on routine site reviews which concluded that both sites are no longer commercially attractive for Primark."
Primark is closing two stores in Berlin and Hesse:
Weiterstadt from January 31, 2023
Berlin Schlossstrasse from April 30, 2023
The employees of the affected branches were personally informed about the step.
Among other things, Primark is closing its branch on Schlossstrasse in Berlin.
It was the first branch in the capital, here on a picture from 2015. (Archive picture) © STPP/Imago
Primark starts new online trade: no alternative to the branches
Primark plans to launch a new website for its UK stores at the end of March.
All other countries are to follow in autumn.
That will provide customers with new, real-time data on product availability, according to John Bason,
Reuters
finance director .
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An alternative to brick-and-mortar retail?
Probably not at Primark.
"If there was an e-commerce opportunity for us, it would probably be more click-and-collect," says Bason.
At Primark's low prices, home delivery of products is not worthwhile for the company.
Stationary trade in the corona pandemic: Pimkie, Douglas and Kaufhof are closing branches
The coronavirus pandemic has hit stationary retail hard.
The technology giants MediaMarkt and Saturn announced at the end of 2021 that they would close 13 branches in Germany.
The situation at the Pimkie clothing store is even more dramatic.
After the bankruptcy, the company stated at the beginning of last year that it had to close almost every second branch.
There are also cuts at Douglas and Kaufhof.
An overview shows the effects of the pandemic on the shops.
(chd)
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