Food waste, 78% of young people are aware of the environmental consequences - Lifestyle

78% of young people are aware of the environmental consequences that food waste entails: it seems an important step forward among the new generations that emerges from the social survey carried out by the anti-waste app Too Good To Go which celebrates its third year of activity in Italy ( was born in Denmark in 2015 with the aim of combating food waste by putting commercial operators and consumers in contact) with ScuolaZoo, the reference Media Brand of Gen Z. The survey was conducted on a sample of more than 32 thousand students through the Instagram stories on the community's 4 million followers profile.

Today more than a third of all food produced is wasted and this is the cause of 10% of greenhouse gas emissions into the atmosphere.

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Increasingly informed and sensitive to issues such as those related to climate change, children born between 1995 and 2010 are careful not to waste food and resources and oriented towards increasingly eco-friendly choices and habits.

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While most voters are aware of this problem, 84% say having more information on the topic could help them waste less food.

A relevant figure considering that more than half of the young people declared that they had never dealt with the subject at school.

"The new generations are our future and it is stimulating to know that they are increasingly attentive and sensitive to these issues", comments Eugenio Sapora, Country Manager Italy of Too Good To Go. "The survey has allowed us to further understand what the real needs of young people with respect to this issue.

The fact that most of the respondents are aware of what food waste entails, but would like more information and tools to be able to effectively counter it, shows us how much our business,

not only as an anti-waste app but also as an awareness movement, it is important ".

By now the app that allows merchants to give new value to their unsold products is depopulated in Italy: 21,300 participating stores, has won over 5 and a half million users, who have saved more than 6,700,000 Magic Boxes, helping to save 16,750 tons of CO2 (the equivalent of 49,000 flights from Rome to London and over a thousand years of hot showers).

Not only has it launched projects such as the Pact against Food Waste and the 'Conscious Label' initiative, an addition to the label of products with a minimum shelf life (TMC) of the specification "Often good beyond", accompanied by some explanatory pictograms ( observe, smell, taste) created to sensitize consumers on the difference between expiry date and TMC,

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