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Design in search of new luxury

2022-04-01T17:18:35.058Z


DECRYPTION - A flashy aesthetic, inspired by pop culture or impregnated with high-tech, interfered in the aisles of the last edition of the Maison&Objet show.


The new luxuries, between über luxury and lux populis”

… The theme of the latest edition of Maison&Objet - the show dedicated to professionals in the worlds of decoration, design and the art of living, which took place from March 24 to 28 in Villepinte, north of Paris - seems disconnected from reality, inappropriate to a hectic climate.

“However, luxury has never done so well, has never been so arrogant,

assures Vincent Grégoire, director of Consumer Trends & Insights at the consulting firm NellyRodi.

In this time of uncertainty, people need to buy outlets.”

But what are these new luxuries and who are they for?

Read also

When design makes design

Patrimonial and statutory, über luxury is hybridized and bipolarized, transformed by high technology.

The brands that claim the highest level of know-how are turning to new materials - eco-materials, furs without fur and leathers without leather that are more real than life (Hermès makes bags in imitation leather made from…

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Source: lefigaro

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