The light of Piaget's jewel creations.
The perfect and reassuring mechanisms of Lange and Sohne.
The appeal to sustainability, right down to the blue of the seas, of the new Panerai models.
And then the infinite desire for travel and escapism, which runs through the new creations by Hermés.
After two completely digital editions, Watches and wonders, the great exhibition of haute horology, is back on stage in Geneva, this year finally in attendance.
"In addition to the joy of meeting again - Matthieu Humair, CEO of the Foundation of Haute Horlogerie, tells ANSA - it is a very rich edition, not only for the novelties presented, but for the appointments, for the great innovations that we present at the Lab , for the attention to important issues such as sustainability that we face in the panels.
And from the pandemic we have learned how important it is to stay 'connected'.
This is why it is also a hybrid edition, with daily online appointments ".
In all, 38 brands present, with 15 "independent" in the Carré des Horlogers making it the largest edition ever, thanks also to the arrival of brands such as Hublot, Tag Heuer and Zenith, Grand Seiko, Oris and the jeweler Van Cleef & Arpels which marks its return to the salon, with a collection full of lightness and colors.
And then also fashion houses like Chanel, Chopard, Patek Philippe, Rolex and Tudor, all for the first time in Geneva.
An edition that in the collections carries the great desire to share again, in the themes, colors, new materials, sometimes light and very fragile like butterfly wings or black more than black like the Streamliner Chronograph by Moser & Cie. world, you can see it walking through the great corridors of the Palaexpo, is not there.
"The Chinese are missing, with all their press,
And how has the market responded to the pandemic and now to the ongoing conflict?
"Except in the first three to four months of the pandemic in 2020, when we had to close factories and shops, the fact that people could not travel did not affect our business", Panerai CEO Jean-Marc Pontroué told ANSA. .
"On the contrary - he says - 2021 was a very positive year for us. Simply - he smiles - in Italy we sold to the Italians, in America to the Americans and in Japan to the Japanese. Of course, now we have to deal with geo- politics, with the increase in the cost of materials, the currency, but we are optimistic ".
"Focusing on local customers, on residents has proven to be a winning strategy," agrees Patek Philippe's general manager for Italy, Laura Gervasoni.
"On the Italian market this was already happening - she explains - Giusto in some cities, more purely touristic, where loyalty was more difficult with the large passing customers, there was a way to 'take care' of the proximity customer more".
"After two years of silence, being here, seeing each other again, showing our innovations is already a great happiness - smiles Catherine Renier, CEO of Jaeger-LeCoultre - And I must say that customers do not seem to have lost the attention for beauty and uniqueness ".
The pandemic, adds Willelm Schmid of Lange & Son, "has taught us to adapt,
to define what is important and what is not ". Indeed, Edouard Meylan, CEO of Moser & Cie concludes," many brands have had the opportunity to rethink their business model.
Isn't China here today?
We have set up a small TV studio so we will be virtually connected with our partners around the world.
But in general the watch market today is as if happily gone mad: there is great demand, especially for an independent brand like ours.
You appreciate the work, the people behind each piece.
The demand is growing and consequently the value.
We have waiting lists for virtually all of our products. "
opportunity to rethink their business model.
Isn't China here today?
We have set up a small TV studio so we will be virtually connected with our partners around the world.
But in general the watch market today is as if happily gone mad: there is great demand, especially for an independent brand like ours.
You appreciate the work, the people behind each piece.
The demand is growing and consequently the value.
We have waiting lists for virtually all of our products. "
opportunity to rethink their business model.
Isn't China here today?
We have set up a small TV studio so we will be virtually connected with our partners around the world.
But in general the watch market today is as if happily gone mad: there is great demand, especially for an independent brand like ours.
You appreciate the work, the people behind each piece.
The demand is growing and consequently the value.
We have waiting lists for virtually all of our products. "
especially for an independent brand like ours.
You appreciate the work, the people behind each piece.
The demand is growing and consequently the value.
We have waiting lists for virtually all of our products. "
especially for an independent brand like ours.
You appreciate the work, the people behind each piece.
The demand is growing and consequently the value.
We have waiting lists for virtually all of our products. "