Fashion shows, real estate investments, games, public administration services, weddings.
A few months after the launch of the only concept of metaverse by Meta, the parent company of Facebook, which was followed by similar announcements by other giants in the sector, this new dimension begins to take shape.
And the topic is not foreign even to Italians: one in four, in fact, already knows what it is and expects the way to access the network to change.
Big and small brands are betting on this technological trend which we will see the effects, according to experts, in 5-10 years.
Fashion, which lives purely on physicality, organized the first Fashion Week in history on Decentraland, one of the platforms on which the new technological dimension is being built, involving brands such as Dolce & Gabbana, Etro, Tommy Hilfiger.
The target?
Presenting the collections but also making cash, selling the garments in the form of digital works in NFT, to be purchased with cryptocurrencies.
Also on Decentraland, the Ice Poker virtual casino has seen over 6,000 users spend $ 7.5 billion in three months.
While $ 85 million was spent on 'real estate' on the four main metaverse platforms (Sandbox, Decentraland, Cryptovoxels and Somnium).
According to experts, the arrival in the offices and services of the PA is only a matter of time.
As evidenced by the Seoul experiment that foresees issuing documents to citizens in 3D environments by 2023.
And metaverse marriages have already been performed with avatars.
Meta, which was the first to launch into the race to the metaverse, has reached 300,000 subscribers on Horizon Worlds, a preview of the new virtual world, currently only accessible from the United States and Canada, using a pair of Oculus Quest 2 viewers. , owned by Meta itself.
And viewers - those already on the market or those that will arrive like Apple's - are another sector driven by the metaverse: according to analysts from the International Data Group, device spending will be worth $ 542.8 million by 2025.
which was the first to launch into the race to the metaverse, has reached 300,000 subscribers on Horizon Worlds, a preview of the new virtual world, currently only accessible from the United States and Canada, using a pair of Oculus Quest 2 headsets, of property of the same Meta.
And viewers - those already on the market or those that will arrive like Apple's - are another sector driven by the metaverse: according to analysts from the International Data Group, device spending will be worth $ 542.8 million by 2025.
which was the first to launch into the race to the metaverse, has reached 300,000 subscribers on Horizon Worlds, a preview of the new virtual world, currently only accessible from the United States and Canada, using a pair of Oculus Quest 2 headsets, of property of the same Meta.
And viewers - those already on the market or those that will arrive like Apple's - are another sector driven by the metaverse: according to analysts from the International Data Group, device spending will be worth $ 542.8 million by 2025.
It is no coincidence, therefore, that the boom in the metaverse has led companies of the caliber of Microsoft to acquire a big video game like Activision, to begin to understand how videogame experiences can merge into a global ecosystem.
Microsoft, however, has warned of the risks involved when every giant thinks of creating its own fence, without collaboration.
While the vice-president of the European Commission, Margrethe Vestager, pointed out that the metaverse is expected to be scrutinized by the European Antitrust.
The topic is not foreign even to Italians.
25% of those interviewed by the Sensemakers company know what it is even just by hearsay.
62% say they are interested, with more evident peaks for the youngest.
For 56%, companies will do well to invest.
The evaluations on the social impacts of the metaverse are critical: as many as 43% believe that the power of technological companies will increase while according to 30% it will amplify economic and social inequalities.
Finally, one of the greatest risks is considered the "escape from reality" and the loss of human contact: 80% of Italians imagine it as a possible "stealer" of time and attention to everyday life.
