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The Lyon Distance store opens in Kenya

2022-04-05T16:20:14.890Z


The running equipment specialist is setting up in Iten, a mecca for running. A humanitarian project for local Athletes.


Unless they are diligent marathon runners, few French people know Iten.

This Kenyan town of 42,000 inhabitants, perched at an altitude of 2,400 meters, is a mythical place for running enthusiasts.

Hundreds of long-distance racing champions have passed through these highlands to train.

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This is the case of Guillaume Pontier, founder of Distance, the specialist store originally from Lyon (13, rue Cavenne), also based in Paris (14, rue des Filles du Calvaire).

“My father is a running coach, and has long coached the French middle-distance and long-distance teams,

he explains.

For the past ten years, he has been organizing training courses there.

This is what allowed me to discover the place.”

Used running shoes

On site, the 30-year-old notes that with the exception of sponsored athletes, many practitioners do not have access to the equipment necessary to run.

“The two shops in town, which sell models around 100 euros, are aimed more at visiting foreign athletes than at Kenyans…

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Source: lefigaro

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