“
Le Monde
” opens up to the rest of the world.
The French generalist daily launches this Thursday, April 7 "
Le Monde in English
", a replica of its news site, in English.
It is intended for English speakers "
who are looking for an alternative perspective on European and international news, politics, the environmental crisis, the economy or culture",
as explained by Louis Dreyfus, Chairman of the Management Board of Groupe Le Monde.
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This mirror site is fed by the same articles as those published on the classic version of the media.
They are translated from French into English by two American agencies, ProofreadingServices.com and Lionbridge, before being sent to the editorial offices in Paris and Los Angeles.
A team of dedicated journalists is then responsible for checking, enriching and editing the subjects.
Subscribers will also benefit from a daily newsletter.
Aggregate audiences
The objective of the newspaper is to aggregate audiences outside France.
A press release from the group specifies that it seeks to capture the attention of readers present “
in the United States, the United Kingdom, Canada, Australia, Belgium and Luxembourg
”.
All with a view to obtaining new digital subscribers.
Le Monde
aims to reach the symbolic milestone of one million paper and web subscribers by 2025. In February 2022, the daily had 375,500 digital subscribers, according to figures from the ACPM.
This is not the first time that a press title has sought to go beyond its borders by translating its articles into other languages.
The
New York Times
has already paved the way, in November 2021 it listed one million subscribers abroad.
