One of the most coveted gifts for Passover is the perfume, a gift that is hard to choose for ourselves - easy and material when it comes to someone else.
Some perfumes stay on the body for only a few hours, some smell different than the tester in the store, and some will start with a sweet scent that will change after a few hours to an aroma that we may like less.
How, after all, can we properly test the scent of the perfume and adapt it to our needs?
"The most important thing is first of all to understand what kind of scent you like," explains Liat Ben Shachar Danowitz, April's training director, "Everyone connects to a different fragrance. "She splashes it on the face of the elbow, takes the other hand and makes it into the shape of a 'tent' that will heat the perfume that was sprayed, wait a few seconds and smell it."
Sometimes when you try a perfume in a store, the smell changes after half an hour.
"Every perfume has top notes that evaporate after 20 minutes, and then come the heart notes that you smell for about four hours, and at the end the base notes. With the 'tent' method you can get to the heart notes faster. The smell of perfume is something that develops, but originally it remains the same A perfume, especially when it comes to boutique perfumes, whose characters are much more concentrated than regular off-the-shelf perfumes. "
What exactly is the difference between boutique perfumes and regular perfumes?
"A boutique perfume is unique and independent, handmade by perfumes that have a big name in the world. They have a story that documents their personal experiences and memories. The characters are very concentrated and high quality, and the process they choose is made by careful selection: The air in which the plants were grown, and when is the right step to pick them to produce the most durable fragrance possible. "
Herzliya Ashkenazi, marketing and trade director of cosmetics at Super-Pharm, also gives tips for choosing the successful perfume: "In order not to mix odors, it is recommended to spray on clean skin or scented paper. The natural acidity of the skin has an effect on the final scent A perfume that you liked about someone else, you may smell different, and it is important to try it before buying. Stay with the perfume for a few minutes, and only then smell it. The fragrance will open, and you can feel the deeper scents. The previous fragrance. "
Juliette Haz a Gun, Superdose, Photo: PR
The secret of pulse points
One of the questions that everyone wants to know the answer to, is how to make the perfume stay on the body for a longer period of time.
Sometimes we seem to have sprayed ourselves with perfume at 8 in the morning and at 12 there is nothing left of it, while other people walk around with a trail of perfume until 8 in the evening.
"Applying a body lotion that matches the scent of the perfume before spraying may increase the smell," advises Ashkenazi, "and if you do not have such a body lotion - you can try one with a neutral scent. .
"It is important to know how to wear the perfume correctly," agrees Ben Shachar Danowitz. "Behind the knee. There are more durable perfumes - in the perfume 'Eau de Parfum', whose concentration is 23-15 percent, compared to 'Eau de toilette' whose concentration ranges from 15 to 8 percent. In boutique perfumes, for example, can be even in a concentration of 32 percent." .
Some people claim that the testers in stores are more concentrated than the perfume itself, so they stay on the body longer.
"The testers are no longer focused. There may be stores that feel the difference between the perfume we bought and the tester - because it depends on how you keep the perfume. It needs good climatic conditions, the right temperature. If you keep it in a car on a hot day, it can spoil. I, by the way, "I recommend not keeping perfume in the bath but in a shady, cool and dry place."
If you too have heard that the recommendation is to prefer a sour perfume in summer and sweet in winter, you are not alone.
But in the opinion of Ben Shachar Danowitz, this recommendation is inaccurate.
"It is very individual. In summer because of stickiness and sweat, we prefer lighter and powderier fragrances, and in winter more oriental and rich. With a more powdery scent. "
TRUSSARDI, Musk Noir, Photo: Overseas PR
What are the rules for combining perfume, so as not to create an unpleasant odor?
"It's important that they are from the same scent family. Oriental I would combine with a fresh scent, but not sour with a sweet one, for example. I spray the first perfume in places I mentioned on the body, take the second perfume, make a scented cloud with it and go into the trail. In my eyes, it works less. "Spray perfume and more perfume on top. And it's best to combine perfume with molecular perfume."
The gun that does not fade
Molecular perfumes reached a new peak in Israel when a few years ago, in one of the reality shows, she participated in a molecular perfume thesis, and the men in the show did not stop reacting to the smell, which led to an attack on the specific perfume in particular and curiosity about such perfumes in general.
But what exactly is a molecular perfume?
"This is a perfume that is usually based on one fragrance molecule," explains Meirav Vanunu, director of training at Lilit Cosmetics. "Not A Perfume Superdose".
So yes, this is the famous perfume from the reality show, which although many women swear by its good smell, a large part of them can hardly smell it and claims that it fades quickly - which may have led to the creation of "Juliet Superdose", where the molecule intensity is high as well as alcohol concentration. That will last longer on the skin.
Inito by Magnetic Blend, unisex perfume, Photo: Overseas PR
Many people think that a molecular perfume is one that others smell on you but you do not smell on yourself, and also one that stays on the body longer than other perfumes - but Venuno immediately refutes these rumors.
"It behaves like a completely normal perfume in terms of smell. People who spray it on themselves also smell it, and it does not stay on the body longer because it is a molecular perfume. But we stop smelling ourselves about half an hour after we have sprayed the perfume on us. It's like entering a house with scents Cooking - at first you smell them all the time, then you practice and you don't pay attention to them anymore because the nose gets used to the smell. "
So what is so unique about molecular perfume?
"These are usually very clean scents, no top notes and base notes. The perfume smells the same from the moment you spray it on the skin until the end of the day. Most often these are fresh and delicate perfumes, and many women prefer such scents over heavier ones. Also, molecular perfume can be An excellent base for combining with other perfumes, in that it enhances their fragrance.
Meirav and Nono, a niche perfume expert and training manager at Lilit Cosmetics, Photo: Keren Notles
"We have a unisex perfume called 'Musk Noir' by Trussardi, which is not defined as molecular even though it has the same scent molecule as in 'Juliet', but it also has other scent notes. "And you can combine any perfume with it, because the musk is very refined and works well with any perfume. I, for example, put it on the whole body, and the main perfume only at the pulse points, and the combination is amazing."
Another trend that has developed in recent times is the unisex perfumes that are suitable for men and women, but for some reason, these usually seem to be more masculine-scented perfumes, thinking that women will have no problem spraying a masculine perfume on them, while men will prefer a feminine perfume.
"The idea is to create a balanced fragrance that everyone can find themselves in," Vanunu explains, "but they do not necessarily tend to be more masculine. In the past, perfumes were created for women and men, floral and sweet for women and 'aquatic' and fresh for men. Since the niche skies began to return to the center of the stage, it has been disappearing. "But there are also many who are well balanced."
Black Orchid, Tom Ford Perfume, Unisex, Photo: Overseas PR
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