Faced with the tumultuous revolution in the media market and the sudden change in the way content is viewed, Auditel adapts its audience measurement systems, launching the Total Audience which allows monitoring, through innovative technologies, not only the users. traditional television, but also all connected devices.
The announcement came, during the presentation of the annual report in the Senate, by the president of Auditel Andrea Imperiali, who highlighted that by now the 45 million television sets present in the homes of Italians are joined by about 75 million new connected screens.
A painting that requires a change of course.
"There is no doubt - he said -: streaming TV is the global stage of the ongoing challenge between the US giants,
a sort of plaque that allows you to track every single advertising film enjoyed on all platforms and on all devices.
The detection of unrecognized ratings is also reorganized, such as those generated by subjects who have not requested to be measured by Auditel or deriving from different uses of the television screen, such as, for example, gaming or the use of radio channels.
The innovations move in the wake of the lines drawn by Agcom, which calls for a rationalization of the detection systems.
The large online platforms and OTT services - explained the president of the Authority Giacomo Lasorella - "have so far, in principle, been unwilling to adhere to census measures carried out by third parties" and "