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The Bit closes, tourism seeks rebirth

2022-04-13T15:05:40.029Z


Bit greets Milan leaving a great air of hope and optimism. Among the pavilions crowded with almost a thousand exhibitors from 50 countries around the world and many visitors and operators there was a crisp air of restart. (HANDLE)


MILAN - Bit greets Milan leaving a great air of hope and optimism.

Among the pavilions crowded with almost a thousand exhibitors from 50 countries around the world and many visitors and operators there was a crisp air of restart.

The first to convey enthusiasm was Minister Massimo Garavaglia who walked the length and breadth of the fair the first two days and then moved to Vinitaly, given that food and wine tourism together with slow and sustainable ones will also be one of the cornerstones of 2022.


    "It is the year of recovery - said Garavaglia - and we must give a message of optimism and trust. Just get organized and press all available levers, even those we have not thought of so far, such as simplification from Tax Free" .

Another topic that has been talked about a lot was the collaboration with the regions which according to Garavaglia but also according to the many governors present in the colorful stands on the first floor must become stable and structural ".


    Less optimistic is the president of Assoturismo Confesercenti, Vittorio Messina." We want to be confident, but we have taken several blows - he says -.


    Bit this year returned to presence after last year's one which took place equally but on the platform.

From Sunday to today 3 days of intense networking and presentations of news.

Future trends also emerged from the fair, such as the metaverse and space travel, but also the increasingly amplified propensity in the next season of slow, ethical and sustainable tourism.


    There has also been a lot of talk about digital, now the protagonist of more than 70% of bookings.

Great space also for cruises hit by the Covid tornado and partly also by the effects of the war which, however, have shown great flexibility and resilience.

They were worth 3% of GDP in 2019, and by 2022 it is expected to return to over 7 million travelers.


    At the Bit much thought has also been given to sports tourism and major events.

The super champion Federica Brignone in fact donated her World Cup to the city of Milan as a wish for her at the Milan Cortina Olympics.

"May it be a good omen for you and also for the mountain tourism that has suffered a lot in recent years".


    Even among foreign destinations, the mood is towards the enhancement of sustainable and responsible tourism, as stated by Heitor Kadri, Overseas Operation Manager of the Brazilian Agency for the International Promotion of Tourism.

"The Italian market is one of our priorities - he said -. Expressly for Bit we have created a special tour of 10 cities with a strong Italian heritage".

Buyers are also satisfied.

Next year, Bit returns to its usual location in February, from 12 to 14 February 2023. (ANSA).


Source: ansa

All life articles on 2022-04-13

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