“Do I buy or do I not buy?”
This dilemma that many of us share might have a simpler answer than it seems.
Interviewed by
The Guardian
, three engineers from the University of Technology in Sydney have agreed on a rule aimed at reducing its consumption of clothing.
Based on the observation that production has almost doubled over the past fifteen years and that the lifespan of a garment has decreased by 40% over the same period, these three experts have agreed on a key figure.
According to Samantha Sharpe, Monique Retamal and Taylor Bridges, the number of new clothes we buy should be reduced by 75%.
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One in four sweaters
In practice, what does this number mean?
If you plan to buy eight dresses this season, the idea would be to confine yourself to only two.
Various solutions exist to resolve this dilemma.
The Bisou method, for example, where each letter will guide you to choose your clothes according to various criteria.
Samantha Sharpe, Monique Retamal and Taylor Bridges also offered a few additional ways to shift consumer choice towards more sustainable clothing.
Turning to new business models such as rental or second-hand, repairing clothes, making them yourself or even rebuilding your emotional connection to clothing are among them.