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Illegal advertising: when cigarette and alcohol brands invade social networks

2022-04-17T14:48:42.422Z


INVESTIGATION – The phenomenon has taken on such a scale that the Ministry of Health has taken up the subject and taken legal action.


“Friends, I have to tell you about this:

Puff vaping

is serious, the trend right now.

Mine is nicotine free.

But for people who are much more addicted to cigarettes, there are also some with nicotine.

It is in these terms that the influencer Sarah Fraisou presents to her 3.6 million subscribers on Snapchat a brand of disposable electronic cigarettes, while taking care to add a link to the online sales site.

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On young people's favorite social networks, such as Snapchat, TikTok and Instagram, influencers are touting vaping products with colorful packaging and fruity flavors.

The phenomenon has taken on such proportions that the Ministry of Health has just sent a report to the public prosecutor's office.

“Consumption by a minor public is developing under the effect of hidden, disguised promotion practices and sales on social networks,

worries the ministry.

While advertising, direct or indirect, in favor of vaping…

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Source: lefigaro

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