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A one-size-fits-all swimsuit for all bodies, or Etam's inclusive promise

2022-04-20T16:32:14.378Z


The lingerie brand markets its first collection of swimwear that adapts to all silhouettes. "One size, for all morphologies". This is the promising slogan of Etam's new one-size-fits-all swimwear collection. In the current movement initiated by Ester Manas, the lingerie brand wants to democratize clothes that adapt to all bodies. Designed from a textured and elastic material composed of 97/100 recycled polyamide, this collection, comprising two models, was created with the aim of becomin


"One size, for all morphologies".

This is the promising slogan of Etam's new one-size-fits-all swimwear collection.

In the current movement initiated by Ester Manas, the lingerie brand wants to democratize clothes that adapt to all bodies.

Designed from a textured and elastic material composed of 97/100 recycled polyamide, this collection, comprising two models, was created with the aim of becoming the perfect ally of our silhouette this summer.

Both sculpting and stretchy, the models in this collection, available in black, duck blue or terracotta, emphasize the curves without oppressing them.

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Two models in three colors are available Press

Supporter of the one-piece swimsuit or rather two-piece?

Etam gives you the choice.

The models are without frames, without pads, and unlined.

The bra is reversible and therefore can be worn in both directions.

To take care of it, the brand recommends rinsing it with cold water after each use and washing it by hand with Marseille soap, or in the washing machine on a delicate program.

Mini Gathering Galore

How is it possible ?

That's the question that comes to mind when we hear this one-size-fits-all promise.

This swimsuit uses a technique similar to the smock found in certain dresses in particular.

“We use an innovative material called broth,” she explains.

A method that aims to pleat or gather the fabric so that it relaxes more or less depending on the pressure exerted by the body.

We find this technique, for example, in gathered summer tops, but this time Etam is adapting it to swimsuits.

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“One-Size” Collection Press

Small flat, the fabric is not stretchy to infinity but up to 44 and is suitable for cups A to E. It does not offer the greatest support either.

“That is technically impossible on this model.

We offer other models at Etam that are more suitable for large breasts.

she adds.

However, swimsuits do adapt to weight variations.

“The One Size swimsuit also adapts to changes in the body during pregnancy.”

she concludes.

Source: lefigaro

All life articles on 2022-04-20

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